Gaming
RummyCircle promises ‘Befikar’ gaming
Mumbai: In line with its commitment to foster an environment where user safety and responsible gaming are talked about openly, Games24x7, India’s most user-centric, scientific and innovative online skill -gaming platform, has launched ‘Khelo Befikar, Jeeto RummyCircle Par’ for its product platform, RummyCircle.
2023 has been a significant year for the online gaming sector, bringing in more clarity for the legitimate domestic gaming platforms. This sets the stage for realizing their potential for growth, creating value for India’s digital economy, and creating a roadmap for driving innovation in this technology driven entertainment format. At the same time, this also makes it crucial to emphasize the benefits of engaging with authentic skill gaming platforms for consumers, to debunk myths and raise awareness enabling individuals to make well-informed choices.
Against this backdrop, ‘Khelo Befikar, Jeeto RummyCircle Par’ campaign aims to remind players about the advantages of working with a legitimate gaming platform while addressing user concerns around commonly asked questions. In an entertaining format, the campaign featuring Bollywood actor Hrithik Roshan, educates the users about key features of compliant and self-regulated platforms such as data safety, secure transactions, and no bots certification.
The campaign will be launched pan India and will be available in Hindi, Kannada and Tamil languages, ensuring a broader reach and resonance with players across diverse geographies and linguistic backgrounds.
Gaming
IICT signs three MoUs to boost AVGC-XR and esports
Partnerships with Zenfluencers, Yologram and Eruditio at Chennai Gaming Show 2026 strengthen education, XR innovation and nationwide talent outreach.
MUMBAI: IICT has just levelled up the game in a big way. The Indian Institute of Creative Technologies signed three strategic Memorandums of Understanding on 17 April 2026 at the CII Summit FX – India Gaming Show in Chennai, forging alliances with The Zenfluencers, Yologram Style Pvt. Ltd. and Eruditio Consultants to accelerate India’s AVGC-XR ecosystem.
The tie-ups combine IICT’s strengths in education, skilling and research with specialist expertise across esports, immersive technologies and large-scale outreach.
- With The Zenfluencers, IICT will roll out globally benchmarked esports programmes, including joint certification courses, industry workshops, tournaments and masterclasses, creating clear career pathways across the full esports value chain.
- The partnership with Yologram Style Pvt. Ltd. focuses on gaming, immersive storytelling and extended reality (XR), delivering industry-aligned curriculum, faculty mentorship, student showcases and collaborative research in immersive AI and virtual production.
- Collaboration with Eruditio Consultants targets awareness, accessibility and career alignment, with nationwide counsellor training, institutional engagement and structured guidance frameworks to reach students beyond Tier-1 cities.
IICT CEO Vishwas Deoskar said, “As the AVGC-XR sector evolves at a rapid pace, strong collaborations between industry and academia are essential. These partnerships will create meaningful impact across education, innovation and outreach.”
Yologram Style Pvt. Ltd. founder Aditya Mani added, “AI-driven creator worlds are transforming games into engines of culture, commerce and careers. Together we aim to empower a generation to build immersive futures.”
Eruditio Consultants founder Indrajit Ghosh noted, “This is not just about awareness, it is about building a structured ecosystem that connects aspiration with opportunity.”
The Zenfluencers CEO Atharva Gupta said, “This MoU is a big unlock moment for the esports ecosystem in India. We’re building a structured pipeline for talent across the full stack.”
By bringing together academia, industry leaders and ecosystem players, IICT is creating scalable models that blend cutting-edge skills with real-world relevance. In a sector racing toward the future, these three partnerships ensure India’s next generation of creative technologists won’t just keep up, they’ll set the pace.
