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Rubics Group signs on as sponsor for Lionel Messi’s G.O.A.T. India Tour 2025
LONDON: Rubics Group has dived into the spotlight, signing on as an official sponsor for Lionel Messi’s G.O.A.T. India Tour 2025—a move that signals the company’s appetite for splashy, high-profile partnerships as it prepares to enter Mumbai’s premium real-estate market with its new brand, Rubics Realty.
The four-city tour, kicking off on December 13, is set to be one of the year’s most coveted cultural moments, promising fans a close-up encounter with the Argentine superstar alongside a spectacle of sport, celebrity and nostalgia. For Rubics Group, the association is designed to mirror its own brand ambition: bold, disruptive and unafraid to shake up a sector long stuck in convention.
Rubics Realty, slated to launch early next year, aims to reset expectations in luxury housing with properties positioned as lifestyle statements rather than simply places to live. The group says it wants to inject aspiration and design-first thinking into a segment overdue for innovation.
Suhan Shetty, managing director of Rubics Group, said the partnership reflects a shared ethos of “excellence, sophistication and global appeal”, adding that Rubics Realty intends to “curate exceptional living spaces” and “redefine expectations”, much as Messi has transformed modern football.
Beyond real estate, Rubics Group plans expansions into hospitality and mining. For now, though, it is Messi who helps set the tone—starting a journey the company hopes will be every bit as headline-grabbing as its new star collaborator.
