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RRsat to provide sports distribution solutions to SIS Live
MUMBAI: RRsat Global Communications Network has entered into an agreement with SIS Live to provide international sports distribution solutions for the Asian market, including uplink and downlink services, satellite-to-satellite turnaround and fiber-to-satellite transmissions as well as other services.
RRsat, which is a digital content management and global distribution services provider to the television and radio broadcasting industries, was chosen by SIS Live as its partner for providing services for the European Tour Productions golf coverage. RRsat will provide SIS Live solutions for distributing live golf events to and from Asia.
SIS Live owns and operates a wide portfolio of services including the largest fleet of outside broadcast and uplink vehicles in Europe.
This engagement with SIS Live establishes a longstanding mutual cooperation which includes a custom fiber link created by RRsat and SIS Live to allow the latter to transfer content directly from its UK teleport to the RRsat Emek Ha‘Ela teleport for uplink and distribution to premium cable headends in the Asian market.
SIS Live is also RRsat‘s preferred supplier for European teleport and turnaround services to RRsat‘s extensive customer base.
“We are pleased to extend our close and successful working relationship with RRsat by utilizing their excellent solutions to ensure high quality live broadcasts of international golf coverage to viewers across Asia,” said SIS Live MD David Meynell.
“RRsat complements SIS Live‘s extensive offerings by providing value-added services and robust access to a global satellite and fiber network. This partnership will enable us to provide enhanced services to our customers.”
“RRsat is proud to partner with SIS Live, one of the world‘s leading companies in the television broadcasting industry .Together, we work to simplify event coverage and delivery from any site to any destination at highest broadcast quality via our downlink, turnaround and uplink services, as well as via the RRsat fiber network,” said RRsat Global Communications Network CEO Avi Cohen.
“In addition, RRsat is glad to partner with a high profile and well-respected broadcasting company for Europe and the Americas. We look forward to supporting SIS Live‘s ongoing success by continuing to provide them with cutting edge global distribution solutions.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
