iWorld
Ronnie Screwvala’s Unilazer invests Rs 15 crore in on-demand platform Timesaverz
MUMBAI: Ronnie Screwvala’s Unilazer Ventures has pumped in Rs 15 crore in an on-demand home services platform Timesaverz. This Series A funding will be used to expand services of the startup in new markets.
Founded in 2013 by Debadutta Upadhyaya and Lovnish Bhatia, the Mumbai based startup operates in six key metros namely Bangalore, Delhi, Gurgaon, Hyderabad, Noida and Pune, growing at a 100 per cent rate QoQ. The service is available for both Android and iOS users.
Screwvala said, “On-demand home services comprise the new frontier of e-commerce where service is now a product. Large companies are going to be created in this space and we will work closely with the founders to make Timesaverz a leader in an existing $5 billion industry with immense growth potential.”
Timesaverz co-founder and CEO Debadutta Upadhyaya added, “Timesaverz started as a 2-hub operational company in Mumbai two years ago and has since grown to cater to one service request every three seconds and manages fulfilment through a 1000+ Timesaverz partner network. Since the launch of its both on web and mobile application, it has been witnessed growth in visitations and 80 per cent of the traffic is through mobile. The recent round of funding is aimed at bolstering our technology solutions and strengthening our product portfolio.”
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
