GECs
Romil Ramgarhia is new commercial head for ZEEL
MUMBAI: From V to Z. Z as in ZEEL. That’s how Romil Ramgarhia’s route is taking him up the ladder. From handling just one channel at Viacom 18 – Colors – he will now be the commercial head of ZEEL with the responsibility of a larger band of channels in the Zee Network.
He will be reporting directly to ZEEL MD and CEO Punit Goenka. Speaking on his appointment Goenka said, “I am glad to have Romil join the ZEE family, and I am confident that his rich experience will bring in immense value to the organisation.”
Ecstatic about his new role with Zee, Ramgarhia said, “It is always an honour to join a global brand like ZEEL. I have personally been an admirer of the pioneering steps taken by this organisation in the past 20 years, and I look forward to being a part of the ZEE family.”
The appointment is effective from 13 September 2013 and the whole commercial team will report to Ramgarhia. Prior to Viacom 18, he was also associated with Bharti Airtel, Asian Paints and ACC.
Last month, ZEEL’s former commercial head Utpal Das shifted to Viacom 18 as its new chief commercial officer. It looks like the two networks are busy playing musical chairs with each other.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
