iWorld
Robust growth in Korea’s premium VOD sector, led by Tving
Mumbai: The premium video-on-demand (VOD) landscape in South Korea grew subscribers, revenues and engagement at robust levels in 1H 2024 according to analysis conducted by ampd, the digital measurement platform owned and operated by Media Partners Asia (MPA). The Korean SVOD market added 705,000 net new subscribers in 1H to a total 20.8 million by end of June 2024 while premium VOD revenues, including subscription and advertising, grew 11 per cent year-on-year to $922 million and viewership grew five per cent Y/Y to 103 billion minutes.
Tving led subscriber growth in 1H 2024, contributing 34 per cent share of SVOD category net additions to 4.2 million total subscribers. Tving’s growth is anchored to popular tvN and JTBC network dramas, variety and originals. The introduction of a new advertising tier helped drive user growth in 1H 2024, with MAUs >11.5 million. Netflix remains the premium VOD category leader with 43 per cent share of revenue and 37 per cent of viewership. Tving is gaining pace, growing share of premium VOD viewership by six points Y/Y to reach 30 per cent, capturing 15 per cent of premium VOD revenues. Beyond premium VOD, viewership across AVOD, SVOD and live streaming platforms on mobile devices totalled 534 billion minutes in 1H 2024, up 24 per cent Y/Y. YouTube is the overall VOD category leader and continues to gain share, reaching 80 per cent of total VOD viewership in 1H 2024.
ampd’s lead analyst & head of insights Dhivya T commented: “Local content captured 77 per cent of premium VOD category engagement and 75 per cent of customer acquisition in 1H 2024, with key drama and variety hits from Tving , Netflix , Coupang Play and Disney+. An abundance of local drama and variety releases across major VOD platforms drive viewership, with over 200 titles contributing to 80 per cent of Korean content demand in 1H 2024. Tving led hits across scripted and unscripted titles, carrying 10 of the top 15 titles (seven shared across platforms) in 1H 2024. Other key platforms include Netflix with seven of the top 15 titles. Disney+ originals Coupang Play’s sports and originals also broke through. CJ ENM produced six of the top 15 titles in 1H 2024.”
Premium VOD viewership share in South Korea (1H 2024)
Source: ampd
iWorld
JioStar revenue hits Rs 9,784 crore as cricket fuels 22 per cent growth
A surge in digital viewership and sports dominance fuels a blockbuster quarter for the media giant
MUMBAI: JioStar is batting on a flat pitch. The media titan’s fourth-quarter results for the financial year 2026 reveal a business scaling new heights, propelled by an unprecedented appetite for premium sports and digital-first storytelling.
Gross revenue for the quarter soared by 22.15 per cent to Rs 9,784 crore, up from Rs 8,010 crore in the third quarter. Operationally, the momentum was equally strong; revenue from operations climbed 21 per cent to Rs 8,372 crore. These figures underscore the firm’s successful integration following the Reliance and Disney merger, creating a dominant force in the Indian market.
The annual performance has been nothing short of a spectacle. Full-year gross revenue reached a massive Rs 36,248 crore, while annual profit after tax hit Rs 3,210 crore. This rapid expansion reflects JioStar’s ability to capture and monetise the massive growth in India’s media consumption.
Cricket proved to be the ultimate growth engine. The ICC Men’s T20 World Cup 2026 and TATA IPL 2026 delivered “record-breaking viewership” across both television and digital screens. The World Cup final alone drew a global peak concurrency of 72.5 million on JioHotstar, cementing its status as the nation’s premier streaming destination. On television, JioStar maintained a commanding 34.2 per cent viewership share, reaching a staggering 810 million viewers nationwide.
The digital numbers were just as impressive. JioHotstar averaged 500 million monthly active users, driven by consistent subscriber growth and innovative AI-led content discovery tools. These advancements are ensuring that JioStar remains at the cutting edge of the global “Race for Attention.”
With a firm grip on the country’s most valuable sporting rights and a rapidly growing digital footprint, JioStar is perfectly positioned for the future. It has built the ultimate content powerhouse—one that is ready to dominate the Indian living room for years to come.
