Rexona attempts consumer connect with hot air balloon event

MUMBAI: Deodorant and antiperspirant brand Rexona launched its latest international variant Rexona Free Spirit with a “hot-air balloon event”, in the capital New Delhi yesterday.
 
 
Rexona’s international model, Juliana Rogatti Lima, who features in the Free Spirit advertising, was specially flown down from Brazil for the event. Winners of the Rexona’s Free Spirit Hot Air Balloon contest got to participate in the balloon rides.
 
 
The theme of the Rexona Deodorant Free Spirit variant is all about being uninhibited and the advertisement that is currently on air reflects this free spiritedness, a company trelease says. ground activities such as the Hot Air Balloon event to connect and reinforce that message with woman.
 
 
Rahul Saighal, marketing manager HLL-Deodorants was quoted in the release as saying, “The brand is all about having fun while being yourself. We are delighted to host the Hot Air Balloon activity.”