GECs
Revamped Star Gold has immediate impact on ratings
MUMBAI: Yesterday’s fuddy-duddy channel is now hip and happening. Hindi movie channel Star Gold, which donned a new look and attitude on 1 November, appears to have made an immediate impact on viewers.
In the first week of donning its new “nimboo mar ke” (laced with a dash of lime) avatar, Star Gold claims to have beaten the competition hollow on the ratings lists.
Quoting the latest TAM ratings, a company release claimed four of the top 5 movies and its highest ever all-week 24-hour share at 3.37. And a clear indicator that the move to dub hit foreign films into Hindi was working was provided by the the fact that the top rated movie is Bruce Lee’s Fist of Fury with a 1.95 TVR. This is followed by Pratikar with 1.77 TVR; Biwi No 1 with 1.72 and Hum with 1.68 TVR, the release claims. At No. 5 is Zee Cinema’s Dulhe Raja with 1.5 TVR.
Star Gold also claimed highest audience shares for the week. Its weekdays prime (7 pm to 10 pm) was 5.32, Zee Cinema 2.47 and Sony’s MAX at 2.09, the release says.
The weekend prime shares (8 pm – 11 pm) was 7.61 for Star Gold, 3.65 for MAX, followed by 2.05 for Zee Cinema.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
