GECs
Return of Rebel 2 & PK return Sony Max to top 10 prog list across genre
BENGALURU: The airing of The Return of Rebel 2 across Hindi Movies (Urban+Rural), Hindi Movies (Urban) and Hindi Movies (Rural) and PK along with Son of Satyamurthy in the Hindi Movies (Urban+Rual) and Hindi Movies (Urban) markets saw Son Max re-enter the Top 10 channels across genre All India (U+R): 2+ Individuals list for week 24 –(Saturday, 10 June 2017 to Friday, 16 June 2017). After the tenth season of the Indian Premier League (IPL 10) which commenced in week 14 of 2017, this Sony Pictures Network channel had had a small hiatus from BARC’s lists across genre for one week – week 23. Sony Max was placed at ninth rank in the list with 460.016 million weekly impressions in week 24 of 2017.
The Broadcast Audience Research Council of India (BARC) list of top 10 channels for week 24 has seen some shakeups and exits vis-à-vis the previous week (week 23).Since the past few weeks two Balaji Telefilm’s soaps on competing channels have given each other a tough fight in the ratings battle on Hindi GEC. For a few weeks the infinite length family drama Kumkum Bhagya on Zee Entertainment Enterprises Limited (Zeel) flagship Hindi GEC Zee TV had taken the ratings lead backed by strong viewership in the Hindi GEC (Urban+Rural) and the Hindi GEC (Urban) markets. However, as Balaji Telefilm’s second season of the finite length supernatural series Naagin 2 on Viacom 18’s Hindi flagship channel Colors approaches its closure, it has retaken the lead in the ratings tables in these markets over the past few weeks.
Cricket, of course has always been close to the heart of all Indians, and hence the presence of Star Sports 1 Hindi and DD National that broadcast the recently concluded ICC Champions Trophy 2017 in which India was one of the finalists, though a losing one.
While the top five channels from the Week 23 list have retained their rank and order,albeit with altered ratings in week 24, Zee Anmolclimbed up one rank to the sixth place while pushing its older peer channel Zee TV down to seventh place in week 24 from its previous week’s sixth rank. The Sun TV Network’s Telugu flagship channel Gemini TV maintained its eighth position of week 23 in week 24 while Sony Max and Colors (which also re-entered the list) pushed out DD National and Star Sports 1 from the top 10 channels list.
Please refer to the list below for BARC data for top 10 channels across genre for weeks 23 and 24.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
