News Broadcasting
Republic World partners with Airtory to amplify the brand’s digital advertising game
MUMBAI: Republic World has announced a strategic alliance with Airtory that will enable the brand’s advertisers to build and deploy interactive engaging ad experiences within a short turnaround time. The advertisers of Republic World will garner advantage of wide array of innovative rich media ads that will create user engagement and increase campaign performance.
In this digital age, as a brand it’s a pre-requisite to game up the mobile and in-app advertising for faster growth. Digital advertising creates considerable value by generating new and sustainable business models. As a brand, Republic World always focuses on offering seamless user experience to the consumers and at the same time creates value for our advertisers.
Republic Media Network CEO Vikas Khanchandani said, “Republic World has been a pioneer when it comes to creating innovative news formats. Digital is an integral part of our business. We are a technology driven media publisher focusing on new age experience for our consumers. Airtory’s strength lies in producing innovative and interactive ad experiences which will help connect the users on a deeper level. Our partnership with Airtory will enable us to bring exclusive engaging and video ad units for our advertising partners.
The innovations that Airtory brings on board includes range of rich media ad solutions like – Video Wall, Spin Cube, HotSpot, In-line Video and Interactive Video ads amongst other user interactions.The aim is to focus on creativity as a way of engaging with consumers through mobile, combined with the use of data for better targeting.
Speaking about this alliance, Airtory CEO Julian Frachtman said, "We're extremely excited to partner with a great brand like Republic World to help them deliver world class experiences to their users and improved engagement and performance for their advertisers."
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
