News Broadcasting
Republic Media Network Unveils Groundbreaking Pre-Election Campaign: “Nazar Ka Tikka – Vote Jaroor Kare!”
Mumbai: Republic Media Network proudly announces the launch of its latest campaign, “Nazar Ka Tikka – Vote Jaroor Kare!” This pre-election initiative is poised to become the largest pre-election campaign, with over 10 esteemed brands joining forces to inspire voter turnout and foster a profound sense of national duty among citizens. The campaign, expected to reach 44 crore people during this election season, aims to leverage the cultural significance of the ‘Nazar ka Tikka’ to encourage active participation in the electoral process.
Drawing upon the belief in the protective powers of the ‘Nazar ka Tikka’ in Indian culture, the campaign seeks to associate the act of voting with safeguarding the nation’s interests. At its core, the campaign strives to instill a sense of responsibility and pride in citizens towards their country. By symbolically linking the inked finger of a voter with the protective charm of the ‘Nazar ka Tikka,’ Republic Media Network underscores the importance of each individual’s role in shaping the nation’s destiny.
Key strategies of the campaign include:
Harnessing the widespread recognition of the ‘Nazar ka Tikka’ as a cultural symbol to foster a positive perception of voting.
Presenting voting not merely as a right but as a solemn duty towards the nation. The campaign slogan, “Desh ko lagae nazar ka tikka – Vote Jaroor Kare!” encapsulates the essence of protecting the nation through active electoral participation.
Invoking citizens’ patriotism and their responsibility in shaping the country’s future by emphasizing the significance of each vote.
The campaign will be extensively promoted across Republic Media Network’s platforms and for the first time the largest number of brands leveraging pre-election visibility, featuring compelling content aimed at engaging and inspiring audiences. The network extends an invitation to esteemed guests to contribute to the campaign by endorsing the slogan, “Desh ko lagae nazar ka tikka – Vote Jaroor Kare! Thanks.”
“Republic Media leading the election initiatives from the front.”
News Broadcasting
Times Network to air JVC Exit Poll across 5 regions on April 29
Four-hour broadcast spans states and Puducherry with data-led analysis
MUMBAI: Times Network is set to roll out what it calls one of its most expansive election programming efforts yet, culminating in the JVC Exit Poll on 29 April, with a multi-hour broadcast spanning key poll-bound regions.
The exit poll will air across Times Now and Times Now Navbharat, beginning at 5pm and 4pm respectively. Co-powered by Vedanta and Jindal Stainless, the programming aims to combine on-ground reportage with data-driven projections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry.
The network has deployed over 50 journalists across these regions, gathering voter sentiment and local insights in the run-up to polling. The effort builds on its ongoing election formats such as Election Yatra and Election Premier League, which have tracked campaign narratives and community-level issues.
In parallel, Times Now Navbharat has focused on constituency-level reporting in West Bengal through its Jan Gan ka Mann series, capturing voter opinions across diverse segments.
The coverage has also featured interviews with prominent political leaders. Kerala chief minister Pinarayi Vijayan and Congress leaders Ramesh Chennithala and V D Satheesan have appeared on the network’s election specials. From Tamil Nadu, voices including deputy chief minister Udhayanidhi Stalin, DMK MP Dayanidhi Maran, BJP leader K Annamalai and NTK’s Seeman have also featured in discussions.
On the day of the exit poll, the network’s primetime anchors, including Navika Kumar, Zakka Jacob and Sumit Awasthi, will lead the coverage. They will be joined by a panel of political analysts, psephologists and senior journalists offering real-time insights and interpretation of trends.
The programming will integrate grassroots reportage with analytics from the JVC Exit Poll, aiming to give viewers an early sense of electoral outcomes ahead of the official results on 4 May.
With its combined English and Hindi broadcast reach, Times Network is positioning this effort as a comprehensive look at voter sentiment, blending field reporting, data and debate to decode what could lie ahead when the final mandate is revealed.
