News Broadcasting
Reporter Channel sets new benchmark: First to cross 218 GRP in male 22+
In a landmark moment for Malayalam television news, Reporter Channel has become the first news network in Kerala to cross 218 GRP in the Male 22+ ABC segment — a key demographic that represents Kerala’s most influential, urban, and brand-conscious audience.
This milestone is more than a numerical achievement. It reflects Reporter Channel’s consistent focus on editorial precision, strategic scheduling, and audience alignment. In a market where content choices are abundant, the ability to lead in a premium segment like Male 22+ demonstrates sustained viewer preference and platform trust.
In a noteworthy shift, Reporter Channel has not only outperformed its news competitors but has also surpassed several established general entertainment channels in overall GRP performance.This indicates a broader viewer shift toward content that is not just entertaining but relevant, immediate, and rooted in real-world context. In a GRP-driven market, Reporter’s position above legacy entertainment brands underscores its growing influence in shaping mass viewing behavior across Kerala.
The Male 22+ category includes working professionals, entrepreneurs, and decision-makers — a group closely watched by advertisers for its high media value and purchasing influence. Reporter’s performance in this space signals both content relevance and strong delivery across time bands.
At the helm of this achievement is the channel’s leadership. Mr. Anto Augustine, Managing Editor / Managing Director of Reporter Channel, has led the organisation through a phase of operational clarity and editorial strengthening.
“When content stays sharp and honest, audiences follow — and they stay,” says Mr. Anto Augustine.
Under his direction, the channel has combined a strong newsroom with a clear programming identity, balancing speed with depth, and regional storytelling with journalistic accountability.
The 218 GRP mark in Male 22+ is not just a record; it sets a new benchmark in Kerala’s broadcast news environment. For advertisers, it confirms that Reporter is the most effective platform to reach high-value audiences. For the industry, it underlines the potential of regional brands to shape performance standards traditionally associated with national channels.
This performance milestone reinforces Reporter Channel’s position as a consistent leader in Kerala’s news space. With 218 GRP in the Male 22+ segment, the channel has set a new benchmark for regional news viewership. As audience preferences evolve, Reporter remains focused on delivering reliable, relevant, and data-driven content, backed by strategic leadership and editorial clarity.
News Broadcasting
CNN-News18 to air live counting day coverage for five state election results on May 4
The channel is rolling out its biggest election coverage machinery yet for results day on 4th May
NOIDA: The votes have been cast. Now comes the reckoning. CNN-News18 is pulling out all the stops for results day on 4th May, when counting begins across five battleground states — West Bengal, Assam, Kerala, Tamil Nadu and the Union Territory of Puducherry — in what promises to be one of the most closely watched electoral verdicts in recent memory.
The channel’s coverage, titled Battle for the States: The Verdict, kicks off at 7am and runs through the day across linear TV, connected television and YouTube. It is the culmination of CNN-News18’s multi-format editorial initiative, Battle for the States, which has tracked the polls from the beginning under the theme Road to Power.
At the operational heart of the coverage will be the Live Results Hub, the channel’s central command centre built to collate, verify and process real-time data flowing in from reporters stationed at counting centres across constituencies. The hub combines newsroom intelligence, analytics and on-the-ground reporting to deliver what the channel promises will be the fastest and most accurate results coverage in English news.
Leading the on-air charge will be primetime anchors Rahul Shivshankar, Anand Narasimhan, Aman Sharma, Nabila Jamal and Shivani Gupta. They will be joined by a wide panel of commentators including author Chetan Bhagat; GVL Narasimha Rao, senior leader of the BJP; Smita Prakash, editor of ANI; activist Saira Shah Halim; political analyst Sumanth C Raman; Abhijit Iyer Mitra, senior fellow at IPCS; Amitabh Tiwari, founder of VoteVibe; columnist Abhijit Majumdar; Nalin Mehta, managing editor of MoneyControl; political analyst Tehseen Poonawalla; senior journalist Subir Bhaumik; and political analyst Manojit Mandal.
Shivshankar, who serves as editorial affairs director at CNN-News18, set out the stakes plainly. “Counting day is one of the most watched events in the electoral cycle, where speed and credibility are tested in real time,” he said. “Battle for the States: The Verdict is built on that promise, combining ground reporting, sharp analysis and cutting-edge election technology to give viewers the clearest and fastest route to the verdict. On May 4, CNN-News18 will once again be the nation’s most trusted channel to witness democracy in action.”
Smriti Mehra, chief executive of English and Business News at Network18, framed the coverage in broader terms. “Elections are defining national events, and audiences turn to brands they trust in moments that matter,” she said. “CNN-News18 has consistently led from the front in every election coverage, and this special programming reflects the scale of our ambition and editorial strength.”
The channel has form here. It claims to have been India’s most preferred English news destination for election results for the past 20 years, covering everything from the 2024 general elections to the Delhi, Maharashtra, Bihar and BMC polls on the back of what it calls an “Always First, Always Right” record. Five states, one day, and a nation waiting for answers. The clock starts at 7am on 4th May.
