Religious genre emerges as top gainer in Chrome DM week 36

MUMBAI: Religious genre has become the top gainer in week 36, 2020 of Chrome Data Analytics and Media data. The genre grew by 0.81 per cent. In this genre, Sanskar has gained the highest OTS with 98.2 per cent in HSM excl <1l market.

OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.

This week, Hindi news has gained second with a growth 0.66 per cent in HSM excluding <1 lakh market. In this genre, ABP News gained the highest OTS with 99.8 per cent.

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Following Hindi News,  English News, Youth, Sports have grown by 0.38, 0.20, 0.14 per cent respectively. In these genres, Loksabha TV , MTV, DD Sports have gained highest OTS.