DTH
Reliance teams up with Yahoo! India to offer instant messaging service
MUMBAI: Reliance Communications has teamed up with Yahoo! India to offer instant messaging service to its customers.
Mobile IM will allow Reliance Mobile customers to chat live with other Reliance customers, as well as any Yahoo! IM user in the world using their PC.
Customers can send instant messages and chat online using all of the Yahoo! IM features such as simultaneous multi-chat windows, presence status icon, emoticons, Yahoo! personal contact list and profile, multiple chat windows and view off-line messages. Reliance’s Yahoo! IM is “always connected” to deliver instant messages, informs an official release.
“Reliance is bridging the Digital Divide by extending the Internet-rich IM experience of the PCs to its mobile subscribers for the first time in India”, said Reliance Communications president – applications content and solutions Group Mahesh Prasad. “This brings us one step closer towards the convergence of the mobiles and the PCs”, he added.
Yahoo! India MD George Zacharias said, “We are glad to partner with Reliance for Mobile IM services, in India. This unique service will add a new dimension in enhancing our user experience and provide yet another compelling way to stay connected, instantly and at all times.”
Yahoo! Instant Messenger service client interface for Reliance was developed by ACL Wireless. Yahoo! Messenger for mobile is available on all BREW, WAP and Nokia colour handsets using Java technologies.
Reliance Mobile customers can access Mobile Instant Messenger by clicking on Reliance Mobile World > hot n new > Yahoo! Msgr. Customers will be charged Rs. 5 for each session logged and can send and receive unlimited instant messages.
This is not the first time that Reliance Mobile has collaborated with Yahoo! Infact, Yahoo! Mail has been part of Reliance Mobile World’s suite of WebMail services for over two years.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
