iWorld
Reliance Retail launches LYF Wind 5 smartphone
BENGALURU: Reliance Retail added to its LYF brand of True 4G smartphones with the launch of value model Wind 5. With this launch, Reliance Retail has expanded its Elements Collection range The new smartphone is priced at Rs 6,599 and is available across the country says the company. With the launch of this device LYF Smartphone+ now has an extensive range of smartphones across price points it adds.
The key features of Wind 5, as listed on the website, include:OTG Support – Pen Drive Compatible; 12.7cm (5) screen with HD; Camera with the 8MP rear and 5MP front camera; 64-bit quad-core processor with 1GB RAM and 8GB internal memory, 2000 mAh battery.
Reliance Retail says that the Wind 5, like all phones from LYF, is equipped with VoLTE technology across all price points. It further claims that the Wind 5 will deliver a True 4G experience (TRUE 4G features are network and transmission dependent) to the user, which it says means HD voice and video calling, fast call setup time, seamless switch between voice and video calling, HD voice calling over WiFi, seamless switch of voice calls between WiFi and LTE, multiparty audio and video conferencing, and internet surfing while calling.
LYF handsets are currently available in the price range of Rs 5,599 to Rs 19,499.
iWorld
JioHotstar enters micro-drama space with 100 shows under Tadka banner
Short-form push targets 300M users as content meets commerce in new format
MUMBAI: JioStar has made a bold play in India’s fast-growing micro-drama space, rolling out over 100 short-form shows under its new Tadka banner on JioHotstar, timed with the massive viewership surge of the Indian Premier League 2026.
The scale of the launch signals clear intent. Rather than testing the waters, the company has dived in headfirst, releasing a wide slate of content on day one. Each show is designed for quick consumption, with episodes running 60 to 90 seconds in a vertical format tailored for mobile-first audiences.
The move comes as India’s micro-drama market, currently valued at around $300 million, is projected to grow tenfold to over $3 billion by 2030. Globally, the format has already proven its mettle, with China’s micro-drama sector recording explosive growth in recent years.
What sets this rollout apart is its built-in monetisation strategy. The shows are free to watch and ad-supported, with brand integrations woven directly into storylines from the outset. It reflects a broader shift where content and commerce are increasingly intertwined, rather than operating in silos.
The timing is equally strategic. With more than 300 million users already tuning in for IPL action, JioHotstar is effectively turning cricket’s biggest stage into a discovery engine for its new format.
The company is not entering an empty arena. Early movers like Kuku TV, MX Player and platforms backed by Zee Entertainment Enterprises have already laid the groundwork, building audiences and validating demand for snackable storytelling.
Now, with scale, distribution and advertiser interest aligning, the big players are stepping in. For JioStar, Tadka may well serve as a proving ground for the next evolution of digital entertainment, where every minute counts and every second sells.
If the bet pays off, India’s next big content wave might just arrive in under 90 seconds.
