iWorld
Reliance Jio continues data pricing onslaught with more offers
MUMBAI: Mukesh Ambani-owned Reliance Jio has upped the ante yet again. In the ongoing data pricing war, Jio’s latest move is bound to leave its rivals feeling more uneasy than before. The message is loud and clear: India’s wealthiest man is in no mood to relent in his bid to seize control of the country’s telecom market.
Jio’s Rs. 799 prepaid recharge plan now offers 6.5GBs or gigabytes of per day high-speed 4G data for 28 days till June 30, a release from the company stated.
The limited-period offer allows users 1.5GBs of per day additional high-speed 4G data every time they recharge with any daily-recurring data pack.
The Rs 799 prepaid plan provides users with 182GBs of high-speed 4G data for a period of 28 days with a daily cap of 6.5GB data until the end of the month.
Previously, this plan comprised 140GB data for a period of 28 days with a daily limit of 5GB data. Others features in the pack include unlimited local, STD, 100 free daily SMSes and roaming voice calls.
As per Jio’s new schemes, Rs. 149, Rs. 349, Rs. 399 and Rs. 449 prepaid recharge plans include 3GB per day data for the validity period (valid till June 30, 2018).
The Rs. 198, Rs. 398, Rs. 448 and Rs. 498 plans offer 3.5GB per day data for the validity period. Jio’s Rs. 299 plan provides 4.5GB per day data and Rs. 509 recharge pack comes with 5.5GB per day data.
Reliance Jio customers can also avail Rs. 100 discount on all recharges of Rs. 300 and above and 20 per cent off on recharges under Rs. 300 price point on payments done via PhonePe wallet on the MyJio app.
According to Reliance Industries Limited’s annual report, Jio had 186.6 million subscribers at the end of March, up 16.5% from the 160.1 million at the end of last year. The company, however, did not mention how many of these are active subscribers.
In its first year of operations, the company generated a net profit of Rs 723 crore on a turnover of Rs 23,714 crore.
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iWorld
Tata Play Binge adds Pocket Films to micro drama platform Shots
Over 210 micro dramas and 220 hours of content strengthen short form play
MUMBAI: Short stories are getting shorter and sharper. Tata Play Binge is doubling down on snackable storytelling, adding Pocket Films to its micro-drama hub Shots as it looks to capture India’s fast-growing appetite for quick-consumption content. The move expands Shots into a deeper, more diverse catalogue, now featuring over 210 micro-dramas and 220 hours of short-format programming across genres such as action, drama and thriller. The content spans Hindi and key regional languages, reflecting the increasingly local yet mobile-first nature of viewing habits.
Pocket Films brings with it a library of emotionally driven, culturally rooted narratives, including micro-dramas like Chaturanga, Vidushi, Maasa, Silent Cycle and Pilibhit, alongside short films such as Lock-up, Dubki and The Disguise. The addition builds on existing partnerships with Bullet and Stage, strengthening Shots as a one-stop destination for bite-sized storytelling.
Designed for vertical viewing, the platform leans into scroll-friendly interfaces, auto-play sequencing and seamless discovery mirroring the habits of always-on, digital-first audiences. The content remains ad-supported and is available within the Tata Play Binge app at no additional cost.
The integration also sits within a broader aggregation strategy. Tata Play Binge currently offers access to 30 plus OTT services including Prime Video, JioHotstar, Zee5 and Apple TV+ through a single subscription and interface, aiming to simplify fragmented streaming consumption.
As platforms race to keep up with shrinking attention spans, Tata Play Binge’s bet is straightforward: when stories get shorter, the catalogue needs to get bigger and faster.
