DTH
Reliance Digital TV joins hands with Visiware to power iGames service
NEW DELHI: Reliance Digital TV has partnered with Visiware to power iGames service on its DTH platform.
Reliance Digital TV’s customers will have access to a richer and improved gaming experience with twice the number of games for the same price. Accessible through the Interactive button on the remote control, the iGames service does not require any additional equipment.
The portal offers a selection of 16 games split up in four genres primarily for people between 8 – 25 years old to enjoy. Each category proposes four different games selected out of a 300-game catalogue. The portal is updated with two games getting refreshed every month.
The games include Adventure with arcade and action titles with hundreds of levels to conquer, Board & Cards with classics such as Solitaire and Freecell; Brain Teasers with mind boggling thinking references; and Sports with games like Football and Basketball amongst others.
Reliance Digital TV’s customers can subscribe through phone or SMS to one of the two available offers. They can either select the monthly option at Rs 34 a month or the quarterly option at Rs101 for three months with the fourth month free.
iGames’s revamp and enhancement bring new additional features. The portal is updated every month with two new games replacing old ones without any fee necessary for both the monthly and the quarterly subscribers.
Reliance Digital TV business head Ashutosh M Srivastava said, “We are glad to partner with Visiware and confident of introducing a completely new breed of TV gaming on iGames platform. The advantage with Reliance Digital TV gaming service is that it is easily accessible, affordable and can be enjoyed by every member of the family with no age bar. This opens up a large market, not only in the larger cities, but also in the Tier II-Tier III cities and small towns.”
“With this new launch, in partnership with a major DTH network such as Reliance Digital TV, we take another defining step into the Indian market. We are really delighted that our games will bring real interactivity to the Indian television market and for Visiware and Reliance Digital TV this is the perfect team in order to propose a really good and innovative interactive TV offer. The size of the distribution is critical in this market and we are very proud to be partners of all the top operators across Europe, America and Asia,” added Visiware CEO Colas Overkott.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
