DTH
Reliance Big TV partners 12,000 India Post offices across Maharashtra & Goa
MUMBAI: Reliance Big TV is looking at building its brand under its new parent Pantel Technologies. It has partnered with 12,000 India Post offices across Maharashtra and Goa so consumers can do the initial booking by making a payment of Rs 500 through the outlets.
The company claims to offer the effectively free high definition (HD) High Efficiency Video Coding (HEVC) set top boxes (STB), as earlier promised by Reliance Big TV. Commenting on the latest development, Reliance Big TV director Vijender Singh said, “With its recent offer, Reliance Big TV disrupted the digital entertainment space in India. India Post has an incredible reach, which is unrivalled by any other logistics partners and the same would help the customers.” He also stated that the initiative would support the digital India initiative by bringing urban and rural India on the same platform.
Reliance Big TV is further extending its pan-India network to fully support its customers and provide content spanning entertainment, movies, sports, news, infotainment, education, kids content and more. Furthermore, the HD HEVC STB comes packed with latest features, such as scheduled recording, USB port, YouTube, recording and viewing channels simultaneously.
The offer provides pay channels free for a year including HD channels and up to 500 free to air channels free of cost for five years.
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Reliance Big DTH to take FTA route under new management?
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
