iWorld
Reliance Big TV makes pay channels free for a year
MUMBAI: In what is likely to boost its rural subscriber base, Reliance Big TV is making its pay channels free for a year while also providing up to 500 free-to-air channels for five years without charge. The pay channels include the direct-to-home (DTH) operator’s range of high-definition (HD) entertainment channels.
Moreover, the operator aims to pioneer a digital revolution in entertainment with a HD HEVC set-top box (STB) practically free of cost. “We are extending our pan-India network to support our customers, enriched content for all at superior digital quality and affordable services with the latest cutting-edge HD HEVC device,” Reliance Big TV director Vijender Singh said in a release issued by the company.
Its HD HEVC STB will come with features such as schedule recording, USB port, Youtube, recording and viewing channels simultaneously.
Singh added, “Today, Reliance Big TV is going to mark the beginning of a new dawn in the way Indians have been accessing entertainment on their TV sets. Starting from today, entertainment comes effectively free of cost, with the latest offer by Reliance Big TV. Now every Indian household can enjoy high-quality home entertainment and students can have free-of-cost access to education content with the latest HD HEVC STB.”
Singh said that the idea was to support the Digital India initiative by bringing urban and rural India “on the same platform for entertainment and education with [a] unified consumer offer.”
Interested customers will have to pay a booking amount of Rs 499 on Reliance Big TV website. On the receipt of STB and outdoor unit (ODU), buyers have to pay the balance amount of Rs 1500 and enjoy a plethora of pay channels absolutely free for 1 year including HD Channels and up to 500 FTA channels free of cost for 5 years.
To claim loyalty, subscribers need to recharge monthly amount of Rs. 300 from the second year onwards for all pay channels and on completion of subscription of pay channels continuously for next 2 years with Reliance Big TV subscribers will get back Rs. 1999 as a loyalty (the amounts paid during booking and receipt of the STB) in form of recharge.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
