DTH
Reliance BIG TV joins hands with 50,000 Indian Post Offices for HD DTH set top boxes
MUMBAI: DTH player, Reliance Big TV, after announcing zero cost entertainment to 130 crores Indians, has partnered with 50,000 Indian Post Offices across Rajasthan, Punjab, Uttarakhand, Andhra Pradesh, Karnataka, Arunachal Pradesh, Assam, Manipur, Meghalaya, Mizoram, Nagaland and Sikkim for consumers to do an initial booking by making a payment of Rs 500 through post offices.
The FREE HD HEVC Set-Top-Boxes, as promised by Reliance Big TV, can now be booked through India Post Offices all across India. This initiative will support digital India campaign by bringing urban & rural India on the same platform for entertainment and education with unified consumer offer.
Vijender Singh director Reliance Big TV says,“With its latest offering, Reliance Big TV has disrupted the digital entertainment space in India. Now, every Indian household can have our HD HEVC Set Top Boxes at their disposal. This will give an access to free and high-quality entertainment and even more, every aspiring student can enjoy complimentary access to educational content, with our HD HEVC Set Top Boxes, which can be booked listed Indian Post Offices”.
The company will be starting the installation soon and all pre-booked customers will get their set-top boxes installed in their houses before 30 July and delivery of set-top boxes will start from 15 of June. The bookings for the post office will be commencing from 20 June.
“With this tie-up, Reliance Big TV will have a wider reach since Indian Post Office has an incredible reach, which is unrivalled by any other logistics partner and the same would help the customers to book this incredible offer by paying Rs 500 at any of the post offices in the stipulated states” adds Singh.
Reliance Big TV is further extending its Pan-India network to fully support its customers and provide an enriching content spanning Entertainment, Movies, Sports, News, infotainment, Education, Kids content and more. Its latest, cutting-edge HD HEVC device is all set to offer superior digital quality viewing.
Furthermore, the HD HEVC Set-Top-Box by Reliance Big TV comes fully loaded with latest features, such as scheduled recording, USB port, HDMI port, recording & viewing channels simultaneously. The latest offer includes, a plethora of pay channels absolutely free for 1 year including HD channels and up to 500 FTA channels free of cost for 5 years.
The pre-booking of the latest offer by Reliance Big TV has already commenced from 1 March 2018. Users can avail the latest offer on Reliance Big TV website (www.reliancebigtv.com) with booking amount of Rs 500 at a post office. On the receipt of Set-top-Box and outdoor unit (ODU), buyers have to pay the balance amount of Rs 1500 and enjoy a plethora of pay channels absolutely free for 1 year including HD Channels and up to 500 FTA channels free of cost for 5 years.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
