e-commerce
Reliance backed eCommerce startup DYSH raises $250K from Venture Catalysts
MUMBAI: Dont Scratch Your Head (DSYH), a SaaS-based reconciliation platform for e-commerce channels, has raised $250,000 funding from Venture Catalysts (VCats). The round was led by Gaurav Singhi of VCats (Surat) and Zaffiro Ventures. DSYH is a part of the four-month Scalerator Program at the Reliance-backed GenNext Hub and powered by Microsoft Accelerator India.
Speaking about the $250,000 raised, DSYH CEO Suraj Vazirani says, “We will use the funds to upgrade our technological infrastructure and customer support team – both key to our business growth.
Praising Venture Catalysts (VCats), he adds, “Venture Catalysts has stood true to its name, acting as true catalysts in our journey right from the start. In India, where there are very few seed-stage venture platforms, VCats has been a great mentor – its quick evaluation process, and even quicker decision to invest in DSYH, giving Indian e-commerce a great boost.”
By the end of 2016, e-commerce industry is likely to touch $38 billion in India says a GenNext Hub release. It is projected to surge to $100 billion by 2020, with over 5 lakh sellers joining the bandwagon. Sellers selling on multiple platforms, such as Flipkart, Snapdeal and Amazon, get their payments only after the marketplaces have deducted charges as per policies.
Some of the major hassles faced by a seller while selling across multiple marketplaces are: reconciling accounts, payments, returned orders, promotional amounts, reimbursements, etc. DSYH, with its e-commerce seller ecosystem of ‘reconciliation’ across multiple marketplaces through a single window, removes these hassles claims the release. Solving the reconciliation pain point makes marketplaces more efficient, and helps sellers service Indian consumers better and faster.
Sharing his experience of being a part of the Scalerator Program, DSYH co-founder & COO Sumit Karanji says, “DSYH owes its success to top RIL senior executives, mentors, investors and industry connects. Together they have helped us refine our business model and products, as well as scale up strategy and funding. We have also received great technological inputs through the Microsoft Accelerator partnership with GenNext Hub. It is helping us shape our product offerings.”
e-commerce
Insight Cosmetics partners with Pinda for homegrown beauty push
New campaign ‘Kudiye… ghar ki yaad nahi aayi tujhe?’ celebrates toxin-free, skin-first Indian formulations over imported ideals.
MUMBAI: Insight Cosmetics has just turned the beauty narrative on its head and it’s doing it with a very familiar face. The fast-growing Indian beauty brand has teamed up with Udaybir Sandhu, better known as Pinda from the hit series Dhurandhar 2, for a campaign that proudly puts “Made in India” at the centre. Titled “Kudiye… ghar ki yaad nahi aayi tujhe?”, the film taps into that deeply relatable feeling of rediscovering something better right at home, challenging the long-held notion that international always equals superior.
Instead of chasing global trends, Insight is highlighting what it does best: skin-first, ingredient-conscious, toxin-free formulations designed specifically for Indian skin tones, textures and climates. The campaign positions sattu-level honesty and performance as the new standard confident, rooted and globally competitive.
Insight Cosmetics director and spokesperson Mihir Jain said, “Insight has always believed that India doesn’t need to look outward for validation. We have the talent, the understanding, and the capability to create world-class beauty products right here. Pinda represents that same confidence rooted, real, and unapologetically Indian.”
Pinda added, “There’s real pride in representing something that’s ours. For too long, we’ve been told that better comes from outside. Insight is changing that. This is about backing what’s made for us, trusting what understands us, and owning our identity with confidence.”
The collaboration rests on four clear pillars, proudly homegrown innovation, a strict toxin-free promise, a genuine skin-first approach, and deep cultural relevance that speaks to a generation both rooted in India and globally aware.
In a market long dazzled by foreign labels, Insight Cosmetics and Pinda are quietly proving that the most powerful beauty move is the one that feels like home. The campaign doesn’t just sell products, it sells a mindset, that the best glow is the one you already recognise. And right now, that glow is proudly, unapologetically Indian.
