iWorld
Relaunched Gyan Darshan goes digital and mobile, also serve diaspora
MUMBAI: IGNOU has relaunched Gyan Darshan, its educational broadcast channel, which is said to be a major step in implementing education through electronic media. The channel was launched through webcasting along with Ignou’s Electronic Media Production Centre (EMPC) page on Facebook.
IGNOU’s programmes will be available on the mobile phones too. The channel’s content will also serve the Indian diasporas globally, also enlightening them with contemporary achievements of India.
EMPC initiatives will also help IGNOU’s study centres in West Asia (Middle-East) and African countries to enhance the learning processes of the foreign students.
IGNOU has started Gyan Vani interactive radio counselling programmes already through both, webcasting and broadcasts.
Gyan Darshan was operating well until June, 2014, as a significant channel for educational programmes but was closed by Indian Space Research Organisation (ISRO) to help its migration to GSAT-10.
The Indira Gandhi National Open University (IGNOU) vice-chancellor Prof Ravindra Kumar, while launching the webcast, said that they were digital and open university — closing the chasm between Ignou and the learners.
EMPC director Prof Kapil Kumar said the platform would be used as a promotional tool India’s cultural awareness and empowerment on a variety of issues and challenges related to societal development, environment and cultural heritage, etc.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
