Applications
Rediff.com launches improved news app
MUMBAI: Online provider of news, information, communication, entertainment and shopping services Rediff.com India Limited has modified and upgraded its Rediff News App service. Users will now be able to access news from over 30,000 Indian and International sources for free by downloading the news app.
As part of the enhancements, the app also aggregates news from top news sources such as Reuters, The New York Times, Washington Post, The Times of India, The Economic Times, and The Hindu.
In order to make sure that the app can be used by maximum mobile users, Rediff has released multiple versions of the app for mobile devices ranging from those using the latest versions of iOS, BlackBerry, Windows 8, and Android, to feature phones using the classical Java and Symbian operating systems. Each version is designed to provide the best user experience on the respective operating system and provides aggregated news content from multiple sources.
The app has a tiled interface design that displays the latest news with images and a short description across popular categories such as top news, world, business, sports, cricket, and entertainment. A user can tap on an image to get a summary of the news and a further tap takes him/her to the full article on the original news source.
The app also provides an offline access to previously downloaded news content even when the user is not connected to the internet, providing each user with a unique and differentiated news search and viewing experience.
Rediff.com chairman and CEO Ajit Balakrishnan said, “The Indian mobile internet user base is expected to grow exponentially on the back of initiatives by the Government of India and leading Indian telecom service providers. Our launch of the Rediff News app that can work on almost all mobile phones provides users with better access to worldwide news and enhances search functionality. This is part of our continued strategy of enhancing our offerings to improve the Rediff user experience and positions Rediff to take advantage of future growth opportunities.”
Applications
Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
