iWorld
RED FM presents ‘Dugga Dugga – The Sound of Sharodiya’ live in Kolkata!
Mumbai: 93.5 RED FM, India’s leading private radio and entertainment network announced the third edition of ‘Dugga Dugga – Sounds of Sharodiya’ to celebrate the festive fervor and experience the magic of Durga Puja like never before. The festival will take place on 15 October at the Dhanadhanya Auditorium in Kolkata.
As the Mahalaya ushers in the autumnal season, Red FM, after two successful virtual editions is bringing the festival to the ground. From an extensive lineup of musical prowesses like Kaushiki Chakraborty, Sourendra-Soumyojit, and Somlata Acharya to the dancing stars Tanushhree Shankar & Troupe, all will be hosted by the charismatic wordsmith, Sujoy Prasad Chatterjee. The festival will also have immersive experiences with distinguished artists from Kumortuli who will captivate the art of ‘chokku daan.’
Reflecting on this announcement, RED FM, and Magic FM director & COO Nisha Narayanan stated “Embracing culture is at the core of our brand’s beliefs. Since radio is an enabler of local cultures and festivals, it gives us the edge above the rest to continue working towards our fundamental convictions. By doing so, we not only honor tradition but also unite communities in shared celebrations. We began hosting Dugga Dugga to showcase the unparalleled religious and cultural experience of the festival. The event offers a nuanced escapade with several cultural elements like music, and dance as well as art exhibitions providing an intriguing visual delight. Among various other musical IPs of Red Live, ‘Dugga Dugga’ centers’ music tradition in its original form and yet presents it with a twist for our audience, this year, on the ground.”
Stay tuned for more updates as we count down the days to the grand celebration of “Dugga Dugga – The Sound of Sharodiya.” Kolkata, get ready to be swept away by the magic!
Dugga Dugga – The Sound of Sharodiya
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ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
