iWorld
Red FM launches RJ Nalwa to co-drive DL 935 with RJ Rohan
Mumbai: India’s leading private radio and entertainment network, Red FM is thrilled to announce the launch of its latest Radio Jockey, RJ Nalwa who will co-host the evening show ‘DL935’ with RJ Rohan. True to the kadak launda streak, Red FM has also announced the campaign ‘Land in Thailand.’
RJ Nalwa is the definition of a complete character, he is the one you can never have a dull moment with. He is a Delhi boy with swag on his right sleeve and humour on his left. From becoming a Majnu Merathiya to a typical Dhaba owner, he can don many hats. This is why, Red FM is delighted to introduce the campaign, ‘Land in Thailand’ that will take selected winners on an exclusive trip to Thailand.
The campaign aims to give listeners a memorable travel experience by highlighting the essence of the DL935 show. It will begin with Delhi sending video entries explaining ‘Why I am the most deserving one to win a ticket to Thailand.’ Furthermore, selected listeners will go through steps to qualify to win a trip to Thailand.
Tune into DL 935 from 5-9 pm Monday – Saturday only on 93.5 Red FM.
e-commerce
Insight Cosmetics partners with Pinda for homegrown beauty push
New campaign ‘Kudiye… ghar ki yaad nahi aayi tujhe?’ celebrates toxin-free, skin-first Indian formulations over imported ideals.
MUMBAI: Insight Cosmetics has just turned the beauty narrative on its head and it’s doing it with a very familiar face. The fast-growing Indian beauty brand has teamed up with Udaybir Sandhu, better known as Pinda from the hit series Dhurandhar 2, for a campaign that proudly puts “Made in India” at the centre. Titled “Kudiye… ghar ki yaad nahi aayi tujhe?”, the film taps into that deeply relatable feeling of rediscovering something better right at home, challenging the long-held notion that international always equals superior.
Instead of chasing global trends, Insight is highlighting what it does best: skin-first, ingredient-conscious, toxin-free formulations designed specifically for Indian skin tones, textures and climates. The campaign positions sattu-level honesty and performance as the new standard confident, rooted and globally competitive.
Insight Cosmetics director and spokesperson Mihir Jain said, “Insight has always believed that India doesn’t need to look outward for validation. We have the talent, the understanding, and the capability to create world-class beauty products right here. Pinda represents that same confidence rooted, real, and unapologetically Indian.”
Pinda added, “There’s real pride in representing something that’s ours. For too long, we’ve been told that better comes from outside. Insight is changing that. This is about backing what’s made for us, trusting what understands us, and owning our identity with confidence.”
The collaboration rests on four clear pillars, proudly homegrown innovation, a strict toxin-free promise, a genuine skin-first approach, and deep cultural relevance that speaks to a generation both rooted in India and globally aware.
In a market long dazzled by foreign labels, Insight Cosmetics and Pinda are quietly proving that the most powerful beauty move is the one that feels like home. The campaign doesn’t just sell products, it sells a mindset, that the best glow is the one you already recognise. And right now, that glow is proudly, unapologetically Indian.
