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Red FM celebrates 15 years of Red Raas in Ahmedabad
Mumbai: 93.5 Red FM, a private radio and entertainment network, is to announce the 15th anniversary of its iconic event, Red Raas. The event has been beloved by the city for its extraordinary celebration of garba, culture, community, and spirit. This year, the event will take place from 3 October 2024 to 12 October 2024 at the Milan Party Plot in Ahmedabad.
Since 2009, Red FM has been hosting the biggest Navratri celebration in Ahmedabad, and this year marks the 15th edition of the event. Event-goers are invited to immerse themselves in the spirit of Navratri with music, dance, and cultural grandeur. Keeping up with the tradition of introducing a garba special song every year, this year Red FM has launched “Vhalam Hun Kantadi Re,” an anthem that celebrates the strength, independence, and grace of today’s modern woman. Sung by the immensely talented Shirley Setia, the song is an ode to the new-age heroine—a woman who dances through life with confidence, compassion, and a heart full of joy. The music video, shot amidst the beautiful streets of Ahmedabad and set in a 200-year-old heritage haveli, captures the rich culture of Gujarat.
The song has been created by some of the brightest minds in the industry, including Rajat Dholakia, known for his work in Firaaq and Delhi 6, and Saumya Joshi, the writer behind the National Award-winning film Hellaro. Composed by the duo Sumant and Aalap under the mentorship of Mr. Dholakia, “Vhalam Hun Kantadi Re” embodies the spirit of tradition with a modern beat, sure to resonate with today’s generation.
Speaking on the announcement, “ Red FM & Magic FM COO and director, Nisha Narayanan said, “Red Raas has been our humble effort to celebrate tradition with a touch of contemporary music and vibes. Last year, we were overwhelmed with immense love for the 14th season of Red Raas, and more importantly, for the song Aave Jo Rasiya, which became an internet favourite during the last Garba season. As we celebrate Navratri, we aim to remind everyone that these nine days are beyond just dancing. It’s also about coming together as a community and uplifting each other – something we have strived to establish with Red Raas. On that note, we look forward to hosting you all and making this year exceptional.”
eNews
PNB partners Kiwi to launch credit-enabled UPI for users
Targets 180 million customers; RuPay card offers 0.5 per cent to 1.5 per cent cashback
MUMBAI: Swipe, tap, or scan credit is quietly slipping into the rhythm of everyday payments, and Punjab National Bank wants in on the action. The state-run lender has partnered with Kiwi to roll out credit-enabled UPI payments for its 180 million customers, marking a significant push to blend traditional banking with India’s fast-evolving digital payments ecosystem.
At the centre of the collaboration is the launch of the PNB Kiwi Credit Card on the RuPay network. The card is designed with a digital-first approach, offering fully online onboarding and seamless integration with UPI, allowing users to transact via scan-and-pay while accessing credit.
The offering also brings in a rewards layer, with cashback ranging from 0.5 per cent to 1.5 per cent on online transactions, positioning the product as both a convenience play and a spending incentive.
The move comes as UPI continues to dominate India’s digital payments landscape, increasingly blurring the lines between debit-led transactions and credit access. For PNB, which operates over 10,000 branches around 60 per cent in semi-urban and rural areas, the partnership signals a targeted effort to extend formal credit to segments that have traditionally remained underserved.
The collaboration also reflects a broader industry shift, where banks and fintech platforms are converging to embed credit directly into payment flows, reducing friction while expanding access.
With RuPay credit cards gaining traction and UPI evolving beyond peer-to-peer transfers, the PNB–Kiwi tie-up positions both players at the intersection of scale, accessibility, and the next phase of digital finance in India.
