iWorld
Red Bull expands partnership with JioTV
Mumbai: Red Bull India is excited to announce a dynamic partnership with JioTV, one of India’s leading OTT platforms, for the highly anticipated global street dance competition; Red Bull Dance Your Style World Finals. This collaboration marks a significant milestone, bringing the world of premier street dance to a broader audience across India, available to stream live exclusively on JioTV.
As part of this exciting collaboration, Red Bull TV is now accessible to JioTV users through both the JioTV mobile app and JioTV+ on connected TVs via JioFiber and JioAirFiber. In a groundbreaking move, JioTV will open its platform to all smartphone users, enabling access to Red Bull TV without the need for a Jio SIM, making exclusive Red Bull content more accessible than ever before. As anticipation builds for the Red Bull Dance Your Style World Finals, the event will stream live, delivering high-energy dance battles straight to smartphones and living rooms across India. This partnership is further enhanced by JioTV’s innovative features, typically seen only in live sports broadcasts, which will elevate the dance battle experience to unprecedented heights.
. MultiCam Fun: Switch between multiple camera angles to catch every move from different perspectives.
. 360° Viewing: Immerse yourself in the event with a full 360-degree view, experiencing every beat and rhythm from all corners of the venue.
. Ultra View: Enjoy uninterrupted, full-screen vertical dance action in stunning high-definition quality.
. Key Moments: Relive the best dance moments with instant replays of key battles and flawless moves.
. Engage With Emojis & Stickers: Interact with live updates and express real-time reactions using fun stickers and emojis.
. Vote Live: Cast a vote for your favourite dancer and watch the results live on-screen.
This event marks the fourth major collaboration between Red Bull and JioTV, following previous partnerships for the Red Bull Showrun, Red Bull Soapbox Race and Red Bull BC One events in 2024. As Red Bull India continues to push boundaries in live entertainment, this partnership offers a new distribution platform for its creative initiatives, and many more are on the horizon.
The Red Bull Dance Your Style World Finals will take place in Mumbai, India, on November 9, 2024, making it the first time the global competition has landed in the country. Dancers from across the world will compete for the title, including T and Saumya from Mumbai, representing India on the global stage. Their journey exemplifies the incredible talent thriving in the Indian dance community.
Leading up to the World Finals, a full week of exciting events will celebrate the global dance scene, featuring workshops, panel talks, and performance showcases. Red Bull and JioTV’s collaboration is poised to set a new standard for dance entertainment in India.
eNews
Barc India, Nielsen launch Barc | Nielsen One Ads, a unified cross-media ad measurement tool
JioHotstar to deploy cross-screen measurement during T20 World Cup 2026
MUMBAI: Broadcast Audience Research Council India and Nielsen have joined forces to launch Barc | Nielsen One Ads, a cross-media measurement system designed to give advertisers a unified view of advertising performance across television and digital platforms.
The new framework combines Barc India’s linear television viewership data with digital audience measurement from Nielsen One Ads. The result is a single dataset that measures advertising reach and frequency across four screens: linear tv, connected tv, mobile and computer, while removing duplicated audiences across devices.
The move comes as India’s media landscape grows increasingly fragmented, with advertisers struggling to reconcile data from multiple platforms. The joint system aims to provide a single, deduplicated picture of campaign performance and audience reach.
“This marks a defining moment for cross-media ad measurement in India,” said Barc India chief executive Nakul Chopra. “Barc | Nielsen One Ads brings together television and digital screens in a unified system, enabling advertisers to understand their true reach and incremental impact across the entire media ecosystem.”
Nielsen chief product officer Akhil Parekh, said the collaboration addresses a long-standing challenge for advertisers. “Brands have had to stitch together fragmented data to understand how campaigns perform. A single, deduplicated view across screens is something the industry has needed for years.”
The first deployment will take place on JioHotstar, which will use the system to measure advertising during the ICC Men’s T20 World Cup 2026 hosted by India and Sri Lanka. Barc India said the framework could expand to include more broadcasters and platforms if industry demand grows.
Among the system’s key features are unified four-screen reporting, advanced reach deduplication to eliminate duplicate viewers across devices, and detailed metrics including average frequency, gross rating points and demographic performance.
