GECs
Reality TV renews distribution deal with ADD
MUMBAI: Zone Vision has renewed its distribution agreement for its Reality TV channel with Arab Digital Distribution (ADD).
Under the terms of the agreement, Reality TV will be carried on the DTH platform for an additional five years. The announcement of the same was made today by Zone Vision senior vice-president, group sales and marketing Mark David.
“This is a significant deal for Zone Vision we are delighted that we have renewed our partnership,” said David. “ADD has seen steady subscriber growth, enhanced further by their repackaged channel offerings. Now, we are well poised to further brand our channel in the region and contribute to that growth.”
“We are pleased to extend our relationship with Reality TV, the region’s only 24-hour Reality Television channel. And we are confident that this association will enhance our subscriber growth and reaffirm our commitment to providing premium international entertainment to our subscribers,” said Arab Digital Distribution executive vice-president Vinod D’Mello.
Reality TV is available in the Al Awael World, FirstNet and Pehla bouquets of channels offered by ADD.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
