iWorld
Ready Player Me partners with blockchain-based video streaming service Mzaalo
Mumbai: Leading avatar creation platform Ready Player Me has announced a collaboration with blockchain-based video streaming service Mzaalo.
Following this partnership, Mzaalo will offer a special series of Ready Player Me avatars based on selected IP from iconic movies on the platform to all users across its iOS and Android apps.
Launched by Xfinite, Mzaalo is a new video on-demand service which used Ready Player Me avatars earlier this year to promote the motion picture release of ‘Haathi Mere Saathi’. Rewarding users with Mzaalo coins which are exclusive to the platform, in return for watching movies, the company plans to give users access to an even wider range of customization assets that will become unlockable for avatars using the in-app currency.
Talking about the partnership with Ready Play Me Xfinite COO Vikram Tanna commented, “Digital avatars are a stepping stone to the metaverse revolution. We constantly strive to deliver immersive experiences to Mzaalo users, and our partnership with Ready Player Me enables us to take our gamified entertainment ecosystem to the next level. Mzaalo and Ready Player Me are powered by cutting-edge technology, and we are confident that this innovative collaboration will enhance user experiences for both platforms.
Speaking on this collaboration Ready Player Me CEO Timmu Toke said, “We are delighted to be bringing avatars from Ready Player Me to Mzaalo. With such a great blend of interactivity, gamification and entertainment, we feel this is the perfect partnership and will help our avatars reach a larger audience than ever before. This is our next step in connecting like-minded companies to the metaverse. We have more developments on the horizon and are excited to share what’s in the pipeline very soon.”
iWorld
Atrangii OTT partners with Amazon MX Player to expand global content reach
Deal brings originals and catalogue to Prime Video, widening audience access
MUMBAI: Atrangii OTT has entered into a strategic content partnership with Amazon MX Player, in a move designed to significantly expand the reach of its content across India and global markets.
As part of the agreement, Atrangii’s existing library along with select upcoming originals will also be made available on Amazon Prime Video, giving the platform access to a far wider audience base.
The partnership positions Amazon MX Player as a key hub for Atrangii’s content slate, which includes titles such as Koi Jaaye Toh Le Aaye, Shiddat, Marham, Khamosh Aahatein, and Kanpuriya. Known for its focus on thrillers, romance and unconventional narratives, Atrangii has been building a niche with bold, genre-driven storytelling.
Atrangii OTT CEO Avinash Dugar said, “We are delighted to partner with Amazon MX Player to bring Atrangii OTT’s storytelling to a much wider audience. This collaboration allows us to scale our creative ambitions while continuing to produce compelling originals.”
The move reflects a broader trend of OTT platforms leveraging partnerships to scale distribution without compromising on content identity. For Atrangii, it offers both visibility and scale, while for Amazon’s platforms, it strengthens content diversity.
With audiences now able to access Atrangii’s catalogue across multiple platforms, the partnership sets the stage for wider discovery and deeper engagement, as competition in the streaming space continues to intensify.
