GECs
RBNL’s maiden programming move post-acquisition, Zee content in afternoon band
MUMBAI: Big Magic has introduced an exclusive afternoon time-band with the launch of four shows, dedicated for matinee viewership.
After the acquisition deal with ZEEL, the channel has taken shows from Zee Channel’s library which includes ‘Kareena Kareena’, ‘Hudd Kar Di’, ‘Hum Sab Baraati’ and ‘Gudgudee’.
The shows started airing on 20 March. These popular shows of yesteryears based on light-hearted content are being telecast between 1pm & 3pm, Mon-Fri on Big Magic Channel, thus positioning the afternoon time-band as a nostalgia band.
The exclusive segment with an innovative content strategy of bringing back the golden era that is remembered by the audience, has been formulated after a detailed analysis of the afternoon time-band. ‘Kareena Kareena’, a show with a comic twist, airs at 1pm, followed by family entertainment show ‘Hudd Kar Di’. Viewers are further engaged with a lineup of ‘Hum Sab Baraati’, yet another comedy series, and ‘Gudgudee’, a light-hearted family entertainment show. Each episode of 30 minutes has been introduced with the objective of leveraging viewership trends of 1pm – 3pm slot.
Speaking about the development, a spokesperson from Big Magic said, “Big Magic caters to audience across age-groups and demographics with its fresh content and innovative show formats. We have drawn insights on the untapped potential of the afternoon time-band through an intricate market analysis and thus introduced these four new shows from Zee Channel’s archive. Our objective is to diversify our offerings for our viewers while adding more value to our brand. We look forward to reaching out to a wider set of audience while engaging them with appealing formats.”
With the re-introduction of these four popular shows, the channel is reviving the nostalgia associated with the golden era of 2000s in the minds of the viewers. It has also tapped the trend of entertaining and engaging viewers with content from the past and optimising its reach.
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GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
