iWorld
Rannvijay Singha joins Infinitum to launch his global Youtube journey
MUMBAI: Infinitum Network Solutions has welcomed reality TV icon Rannvijay Singha into its creative fold, setting the stage for his official Youtube debut. Known for his rugged charm and youth-centric content, Singha will now partner with one of India’s top multinational content networks to create compelling original digital properties.
The collaboration will see Singha launch a new phase in his career, crafting content that resonates not just in India but across global markets. Infinitum, which is already home to several successful IPs, will support this journey with its vast creator ecosystem and growing international presence in regions including Europe and the middle east.
Infinitum Network Solutions founder Satyadev Chada Krishna said, “Singha represents everything we stand for—authenticity, energy, and mass appeal. We are excited to welcome him into the Infinitum family. His association demonstrates our commitment to amplifying Indian voices and stories to a global audience. At Infinitum Network Solutions is already at the forefront of innovation with its existing IPs. With Singha onboard, we will further accelerate this momentum, crafting IPs that not only push creative boundaries but also set new standards in the digital space.”
Singha said, “Teaming up with Infinitum Network Solutions feels like the right step at the right time. They have established themselves in content creation, and now, with their growing presence in global markets beyond the regional landscape, they are offering exciting new opportunities. For creators like me, it is access to a much wider stage to tell meaningful stories that truly connect to global audiences. I am thrilled to partner with them and explore this new phase of my career within the evolving creator ecosystem.”
iWorld
Frodoh, Chaupal introduce non-intrusive first-screen ads for OTT platforms
New ad-tech layer unlocks revenue without interrupting OTT viewing
MUMBAI: Frodoh has partnered with regional OTT platform Chaupal to roll out what it calls an industry-first “first-screen” monetisation framework, aimed at helping subscription-led streaming services generate additional revenue without interrupting content viewing.
The new model focuses on connected TV home screens, introducing ad formats that sit within the discovery layer rather than the content itself. In simple terms, viewers may notice subtle brand placements while browsing, but once they hit play, the experience remains ad-free.
The technology is designed to tap into high-attention areas such as session depth, viewing intent and discovery behaviour, turning previously unused interface space into monetisable real estate. For OTT platforms, this opens up a fresh revenue stream without diluting the premium experience that subscribers expect.
Chaupal chief executive officer Sandeep Bansal said the move balances growth with user trust. “By partnering with Frodoh, we are introducing a sophisticated ‘first-screen’ monetisation layer that integrates seamlessly into our UI, ensuring discovery remains native and non-intrusive while keeping content consumption ad-free.”
From Frodoh’s side, the pitch is clear: expand the ad pie without cluttering the screen. Frodoh founder and chief executive officer Russhabh R Thakkar said the framework creates a new category of advertising by unlocking high-visibility home screen inventory that was previously untapped.
Industry watchers see this as part of a broader shift in OTT monetisation strategies, especially as subscription platforms look to diversify revenue without risking churn. With connected TV usage rising steadily, the home screen is quickly becoming the next battleground for attention.
If the model scales, this partnership could signal a subtle but significant shift in how OTT platforms monetise, proving that sometimes, the most valuable ad space is the one you see before the show even begins.
