GECs
Rajan Srinivasan bids adieu to Web18
MUMBAI: Rajan Srinivasan has decided to move on from his role as CEO, IBNLive. During his stint with Web18, Srinivasan managed a variety of mandates including head of sales for moneycontrol, head of sales and marketing for Web18 and CEO, IBNLive.
He has been part of the core team that has helped build some of country’s leading digital brands like moneycontrol.com and IBNLive.com.
Rajan Srinivasan is proud of what Web18 achieved over the past many years with it
Speaking on this development, Web 18 CEO Lakshmi Narasimhan said: “Rajan has been with our web business for over eight years and has been a pillar of strength for our business. He has taken on every challenge we have thrown at him and has come out tops. He has been an integral part of our team and has made a big difference to us in many ways. I would like to wish him the very best in all his future endeavours.”
Rajan Srinivasan added: “I am proud of what we achieved over the past many years at Web18. I am more than grateful for the immense support I’ve received from the Network18 team, our customers and our partners. Clearly, this is a rather emotional and tough call but I am happy to know that the Web18 suite of products are well positioned as well as future ready and wish them every success.”
Srinivasan has over eighteen years of experience in the media industry, including nine in the digital space. Prior to joining Network18 in 2003, he had stints with the Indian Express, Sony Entertainment Television and BBC World.
GECs
ZEEL overhauls sales structure to chase growth across TV and digital platforms
New structure sharpens digital push as viewing habits fragment fast
MUMBAI: Zee Entertainment Enterprises Ltd. is reshuffling its sales playbook as it looks to keep pace with a fast-changing media landscape, where audiences are scattered, screens are multiplying and advertisers are following the data.
According to media reports, the rejig is anchored in the company’s push to build a more integrated, data-led monetisation engine, one that can straddle both traditional television and fast-growing digital platforms with equal ease.
At the heart of the move is a reworked sales architecture designed to deliver cross-platform solutions. With connected TV gaining ground and digital consumption surging, ZEEL is aligning its teams to move quicker, think broader and sell smarter.
The restructuring is being led by chief operating officer, advertisement revenue, Sandeep Mehrotra, at a time when the company says it is seeing tremendous growth. The idea is simple: match the right talent to the right opportunity in a market that is anything but static.
As part of the overhaul, several long-serving executives have been elevated to chief sales officer roles across regions and content clusters. Sanjoy Chatterjee will head the east market, while Gunjarav Nayak takes charge of the west along with high-margin verticals such as hmg, brand works, intellectual properties and digital sales. Rajnish Gupta will oversee bengaluru and chennai markets alongside the kannada and tamil clusters.
In other key moves, Divjyot Dhanda will lead hyderabad and kochi markets and manage zee tv, zee keralam and the telugu cluster. Roshan Vasu Kotian will supervise a diverse portfolio including Zee Marathi, &tv, Zee Punjabi, Zee Anmol, Big Magic and Zee Biskope.
The company is also strengthening its bench, appointing national sales heads across retail, regional clusters, digital and brand solutions. Ankur Kapila’s appointment to lead digital sales signals a sharper push into a segment that continues to outpace traditional formats.
Behind the scenes, dedicated strategy and operations roles have been carved out for both linear and digital businesses. Nitin Shetty, Rajkiran Shrivastav and Priya Nambiar will take on key responsibilities to ensure the new structure runs with precision.
The broader aim is clear. ZEEL wants a bigger slice of advertising budgets that are steadily drifting towards digital and connected TV ecosystems. By integrating its offerings, the company hopes to deepen client relationships while unlocking new revenue streams.
The new structure takes effect immediately, with Mehrotra continuing to report to chief executive officer Punit Goenka and steer the company’s advertising revenue strategy. Senior executive Laxmi Shetty will support the transition, with her revised role expected to be announced soon.
In a market where content is everywhere but attention is scarce, ZEEL’s latest move is less about rearranging the org chart and more about staying in the game.
