Factual
Raj TV automates scheduling and commercial operations with Mediaware software
MUMBAI: Mediaware Infotech has recently been selected by the Tamil general entertainment channel Raj TV for automating their scheduling and commercial operations.
According to an official release, the channel has opted for the TMW Version 4.0.0, automated software, which makes the lengthy & tedious processes at the media houses more easier, smoother & faster.
Raj TV CEO Rajiv Nambiar says, “We have been using an in-house developed software for many years. Although we had no complaints, our rapidly growing business demanded a state-of-the-art system. Our team looked at the various options, conducted acceptability tests and trails and decided on TMW software module from Mediaware Infotech.”
Adds Mediaware Infotech CEO Biswajit Das, “Raj TV is happy with the decision as they find Mediaware staff very receptive, and the TMW software very exhaustive.
The features include a section for commercial operation, which includes various processes for content (including spot) library, capsuling & transmission log, banking & bonus monitoring, outstanding analysis, program diary, RO/ e-RO booking, credit limit check and bulk advertisement deals (marketing).
Another section consists of tape library -blank tape which incorporates tape inventory & tape movement. Tape Library Recorded includes content management, rights management, tape management, tape checking systems etc. Software for scheduling is also included.
Besides Raj TV, TMW is used by the Sahara Group of channels as well as a number of smaller channels in India & abroad, the release adds.
