DTH
Radio players place bulk order for transmitters
MUMBAI: The second wave of FM privatization will see Sun TV and four other private broadcasters launching their FM channels. In preparation for this Sun and the other private broadcasters planning to launch 57 frequencies ordered new transmitters from Broadcast Electronics (BE) in the past month.
These orders are in addition to the BE FM transmitters previously ordered as a result of privatization, which will eventually bring new FM licenses to 90 markets in India.
A total of 70 BE transmission systems have been ordered by private FM broadcasters so far, putting BE in the lead according to Technomedia Solutions managing director P.S. Sundaram which represents Broadcast Electronics in India. BE is a turnkey provider of RF and studio systems and provides local, ongoing service for complete transmitter sites.
Of the 57 BE transmitter systems ordered in the past month Sun TV ordered 38 BE FM systems for its Kal Radio Ltd and South Asia Ltd operations. Sri Puran Ltd ordered eight BE transmitter systems, Malar Publications Ltd ordered six, Malayala Manorama ordered four and Purvy Ltd ordered one BE transmitter system.
These recent orders are in addition to the nine BE FM systems ordered by Entertainment Network India Limited (ENIL) for its Radio Mirchi brand, which broadcast the first private FM signals in April 2006 using BE transmitters. Kal Radio Ltd and South Asia Ltd, part of Sun TV, also set up BE transmitters in three centers and went on-air in Nov 2006. Malar Publications Ltd launched an FM service at Chennai, Hello FM, with a BE transmitter.
‘Privatization of the FM band is going to have a wide-reaching impact on the people of India, and we’re obviously very honored that so many of these private broadcasters are putting their trust in BE products, said Broadcast Electronics Asia Pacific sales manager Frank Massa.
Transmitter models vary from BE’s ultra-efficient solid state C series to its reliable, cost-effective single-tube T series, with output powers ranging from 3 kW to 10 kW.
Every BE transmitter system has an FXi digital FM exciter which is the only exciter with direct-to-channel RF generator for superior RF and audio performance.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
