GECs
Radio Mirchi launches in Bangalore and Jaipur
MUMBAI: Entertainment Network (India) Limited (ENIL), which runs radio stations by the brand name – Radio Mirchi, has launched FM radio stations in Jaipur and Bangalore under the same brand name.
Radio Mirchi 105 FM (Jaipur) and Radio Mirchi 93.3 FM (Bangalore) have become the first private FM radio stations to be launched under the Phase II of radio privatisation.
In the Phase II bidding process over 250 frequencies across 90 cities were successfully auctioned in a process that lasted five weeks in January and February this year. ENIL won 25 licenses in addition to the seven stations it already operates.
ENIL managing director and CEO A P Parigi said, “ENIL had established a landmark by launching radio stations barely two months after the completion of the bidding process. This was due to the meticulous planning and speedy implementation by the team at Radio Mirchi. This would not have been possible without a proactive ministry of information and broadcasting and other agencies like the Wireless Planning Cell and SACFA that put various permissions on a fast track basis and made the launch of radio stations possible in a short period.”
Under the Phase II rules, radio stations are permitted to commence broadcasting by way of interim transmission facilities in Mumbai, Delhi, Kolkata, Chennai, Bangalore, Hyderabad and Jaipur. ENIL is already present in Mumbai, Delhi, Kolkata and Chennai.
The seven stations that ENIL already operates Radio Mirchi in the cities of Mumbai, Delhi, Kolkata, Chennai, Indore, Ahmedabad and Pune.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
