GECs
Radio Mirchi in film placement for Honeymoon Travels
MUMBAI: In its latest on ground activity for a film, Radio Mirchi brought the star couples of the soon to be released film Honeymoon Travels Pvt. Ltd face to face with eight couples who participated in a Mirchi contest where they narrated their most hilarious honeymoon experiences.
The stars and the eight couples travelled on the ‘honeymoon travels bus’ from Hilton Towers to Salt Water Grill in Mumbai.
Radio Mirchi also features in the film along with RJ Harsh who plays a radio jockey called Sunny Singh in the film who hosts a show called ‘Pyar Ke Lamhe’. RJ Harsh hosts the morning show on Mirchi called Hello Mumbai.
The director of the film Reema Kagti revealed, “We need a narrator or a sutradhar for the film. A voice that could discuss individual characters, reveal secrets about them and their past in the movie. I first heard Harsh’s voice while I was stuck in a never-ending traffic jam on the streets of Mumbai. At that time I was searching for a voice to dub for the character of the RJ. His voice was perfect for the part and I immediately decided to use him as the sutradhar and the voice on the radio show called ‘Pyaar ke Lamhe’ in the movie.”
Speaking at the event producer of Honeymoon Travels Pvt. Ltd Ritesh Sidhwani said, “In the competitive environment that we operate in, we are constantly seeking novel ways to promote our movies. We have to take the movie to the audiences and we were convinced that the best way to reach them is through Radio Mirchi and taking our stars to their listeners. We came up with this wonderful idea to utilize one of our key characters and our set – the star bus to drive around the streets of Mumbai.”
Radio Mirchi station director and vice president Mumbai Hitesh Sharma said, “Radio Mirchi has always strived to connect with listeners through out-of-the-box content and on-ground promotions. Radio Mirchi has been the exclusive radio partner for several other blockbuster movies in the past. We have become the preferred choice for producers as our content is innovative and we have the widest reach.”
Honeymoon Travels Pvt. Ltd is a film about six couples, a guide, a driver and a handyman riding in a bus from Bombay to Goa. Woven into the hectic four day honeymoon schedule is the radio show – “Pyaar Ke Lamhe”.
Radio Mirchi is the exclusive radio partner for the film which stars Shabana Azmi, Boman Irani, Kay Kay Menon, Raima Sen, Minnisha Lamba, Karan Khanna and Sandhya Mridul and director Reema Kagti accompanied by producers Farhaan Akhtar, Ritesh Sidhwani and Zoya Akhtar.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
