News Broadcasting
Radio City to launch in Hyderabad on 30 May
MUMBAI: Hyderabad will have its second private FM radio channel with Music Broadcast Pvt. Ltd.’s (MBPL) Radio City 106.4 FM going on air on 30 May.
Recently, Radio Mirchi kicked off in Hyderbad.
The station was launched today by South superstar Nagarjuna, who unveiled the Radio City logo and frequency.
The launch of Radio City 106.4 FM is supported by 360 degree marketing campaign. Some of the off-air initiatives to connect with the listener include road shows, human inflates at high density areas, Radio City booths at malls and multiplexes, on-ground contests & events, Radio City branded buses, cavalcade around the city.
Radio City debut in the city with an exclusive tête-à-tête with Nagarjuna and RJ Vamsee on his early morning show Kusalama…Hyderabad.
According to an official release, Radio City 106.4 FM programming is an outcome of an extensive and in-depth research undertaken by the industry experts. This has resulted in a host of customized Hindi and Telugu programmes reflecting the ‘true Sound of Hyderabad’.
Radio City 106.4 FM will cater to the tastes of discerning music lovers cutting across students, housewives, working men which will ultimately give advertisers a great value for their money spent.
With shows like Re-charge Hyderabad, Chalo Chalte Raho and Life ho to Aiseech, Filmcity Express, specially developed for Hyderabad, the programming mix of Radio City 106.4 FM includes shades of romance, comedy, josh, fantasy, novelty, unpredictability & masti – something to please everyone, in every mood, adds the release.
Speaking on the occasion of the launch, Radio City CEO Apurva Purohit said, “Hyderabad is an extremely important market for us and we are eagerly looking forward to engage with our listeners. Our music expertise, innovative programming line-up, and our brand promise of ‘City Mein Kho Jao’ will enthuse listeners to indulge and escape with the help of music. We hope the success we have enjoyed in cities like Bangalore, Mumbai & Delhi with listeners making Radio City an integral part of their lives would be duplicated here in Hyderabad as well. ”
As a prelude to the launch, Radio City had organized a RJ Hunt in the city of Hyderabad. The selected RJs were provided rigorous training to hone their skills to develop them into all-round professionals.
Radio City has lined up a host of RJ’s with RJ Anuj for Recharge Hyderabad, RJ Apoorva for Life Ho To Aiseech with RJ Kamesh and RJ Vamsee.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
