e-commerce
Qyuki partners OLX for ‘Journey Back in Time #RelieveYourPassion’
MUMBAI: Multichannel and digital agency Qyuki has partnered with India’s marketplace for used goods OLX. The deal will see the launch of a digital short filmJ ourney Back in Time – #RelieveYourPassion.
The film will bring out the emotional bond between a father and his son through their passion for motorcycles.
A stunt coordinator from Rajasthan Vikram Rathor is the protagonist, passionate about motorcycles especially vintage bikes. Years after his father’s passing he tries to reconnect with his childhood memories by buying a bike like his dad used to own and turns to the Olx app to search for used motorcycles of that era.
Commenting on the release, Qyuki network head Sagar Gokhale said, “This was a really special film for us. I totally connected with protagonist and I am sure there are many bike enthusiasts who feel the same way. It’s magical when a brands message can be woven so beautifully into great content.”
“The pre-owned two-wheeler category is a large and growing segment online. The relationship motorcyclists’ share with their bikes is a mix of ‘jazbe aur jazbaat’ (passion and emotion). The film beautifully brings out this emotional connect between a father and son that lingers on through a vintage motorcycle and transcends from being an ad to really shareable content”, added OLX.in CMO Gaurav Mehta in parting.
e-commerce
Amazon unveils first Trustworthy Shopping Experience Report
32,000 bad actors targeted, 15 million fake products removed in 2025.
MUMBAI: In a marketplace where trust is the real currency, Amazon is showing its receipts. Amazon has released its first-ever Trustworthy Shopping Experience Report, offering a detailed look at how it polices its vast digital shelves from counterfeit crackdowns to scam detection and review authenticity. At the heart of the report is a four-pronged strategy, proactive controls, risk anticipation, enforcement against bad actors, and consumer protection. The scale is staggering. Since 2020, Amazon’s Counterfeit Crimes Unit has pursued over 32,000 bad actors globally through litigation and criminal referrals spanning 14 countries.
The clean-up drive accelerated in 2025, with the company identifying and disposing of more than 15 million counterfeit products worldwide. Legal action also led to the takedown of over 100 websites linked to fake reviews and scams, an ongoing battle in the age of algorithmic manipulation.
Behind the scenes, artificial intelligence and machine learning are doing the heavy lifting. Amazon says it monitors billions of daily interactions across listings, reviews, and seller activity to spot trouble before it surfaces. Its predictive systems can even flag potentially infringing listings for trending products before brands raise the alarm.
Tools like Omniscan, which verifies product safety information at scale, and SENTRIX, designed to detect and eliminate phishing websites, are part of this expanding tech arsenal. Together, they aim to reduce risk while keeping the platform usable for legitimate sellers.
That balance between protection and friction is a tightrope Amazon acknowledges. Rohan Oommen, Vice President of Worldwide Customer and Partner Trust, noted that while safeguards are critical, they must not stifle genuine businesses. Features like the Account Health Dashboard are meant to give sellers clearer visibility into compliance and performance.
Consumer-facing measures are also getting sharper. From direct safety alerts to recall notifications and refund guidance, Amazon is leaning into transparency, backed by partnerships with consumer organisations to raise awareness.
The report’s release follows the expansion of Amazon’s Counterfeit Crimes Unit into India, signalling a deeper push into one of its fastest-growing markets, with closer coordination planned between brands, sellers, and law enforcement.
In short, as online shopping grows more complex, Amazon is betting that trust built through data, enforcement, and a fair bit of algorithmic vigilance will be its most valuable product yet.
