News Broadcasting
QYOU Media India promotes Pankaj Rai & Ashish Kotekar to national sales roles
Mumbai: QYOU Media India’s key sales personnel, Pankaj Rai and Ashish Kotekar, have been promoted to national-level roles to further strengthen its sales team. Both Rai and Kotekar will continue to report to QYOU Media India CEO Simran Hoon.
Speaking on the elevations, Hoon said, “Rai and Kotekar have been integral in garnering top-dollar revenue for the business in the face of a challenging macroeconomic environment.”
Following QYOU Media India’s acquisition of Maxamtech Digital Ventures, Rai will be in charge of monetising the network’s primary Hindi channel, The Q, as well as the gaming division. As branch head for the north and east, he will continue to work in New Delhi to advance integrated sales for QYOU Media India’s verticals. While Ashish Kotekar will serve as the national sales head for the connected TV (CTV) business, which includes channels including The Q, Q Marathi, The Q Kahaniyan, The Q Comedistaan, and Q GameX, as well as forthcoming new launches in the broadcast and digital spaces. He will supervise integrated sales for QYOU Media India’s verticals (linear TV, connected TV (CTV), and gaming) in his territories in addition to his responsibilities as branch head for west and south based in Mumbai.
An astonishing accomplishment for a new media brand, The Q has established itself as a top free-to-air channel in the last 18 months with the addition of 80 advertisers.
With its current unique position as one of the only businesses to provide advertisers integrated solutions across linear TV, connected TV (CTV), and gaming, QYOU Media India is extremely optimistic about the future prospects of the firm.
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
