News Broadcasting
Quick-start, long-play internet television arrives with Zattoo P2P IPTV
MUMBAI: To date, television on the Internet hasn’t been like television at all; video streams tend to skip, stutter and break, image quality is low, and very little content is live. That’s about to change.
Making its worldwide debut at Streaming Media East in New York City, Zattoo has unveiled a new peer-to-peer IPTV service that makes live, quick-start, long-play Internet Television a reality for broadband users, broadcasters, content owners and advertisers.
The first Zattoo P2P IPTV broadcasts begin in Switzerland with the availability of every action-packed minute of the 2006 soccer world championship (known globally as the FIFA World Cup(TM)), streamed live to Swiss viewers starting with the first match in June and culminating with the championship match on 9 July 2006, states an official release.
“Advances in broadband, video compression, and multicast streaming technology are rapidly lowering the technical hurdles for Internet and television to merge on a PC. However, there is still the matter of cost. Our streaming network solves that problem by reducing broadcasters’ costs by a factor of ten, making it compelling for them to switch to our technology and broaden their service offering,” says CTO and co-founder of Zattoo Sugih Jamin. “Also, Zattoo’s proprietary P2P streaming technology ensures a video delivery and smoothness that has until now been impossible to achieve.”
Developed by researchers and software engineers from University of Michigan (Ann Arbor), Zattoo offers a DRM-secure, commercial peer-to-peer network optimized for streaming video that is uniquely capable of serving the needs of consumers, broadcasters, content owners and advertisers, adds the release.
“End users are tired of islands of content. They want a single place to go where they can switch channels as easily as pressing channel up and down on their current TV remote,” says CEO and co-founder of Zattoo Beat Knecht. “Zattoo offers such a single point of access to the widest variety of content, delivered with the highest possible quality and reliability. Users may watch news at work, educational programs at school, or movies in the privacy of their room, all without set top box, as long as they have broadband access.”
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
