DTH
Qualcomm to demonstrate its mobile TV solutions at 3GSM World Congress 2007
MUMBAI: Qualcomm, which develops and innovates advanced wireless technologies and data solutions has announced that the company will showcase wireless solutions at the 3GSM World Congress 2007 in Barcelona, Spain.
The event takes place from 12-15 February 2007. its demonstration includes HSPA and UMTS chipsets, Multimedia Broadcast Multicast Service (MBMS) mobile TV technology, the latest Brew offerings and applications, location-based services and live demonstrations of the MediaFLO System.
Qualcomm VP, global marketing and investor relations William F. Davidson Jr. says, ” Qualcomm is committed to helping the global wireless industry continue its rapid evolution, as well as achieve its primary goal of ensuring mobile phones and wireless services are accessible and affordable to people in both the developed and developing markets.
“We’re proud to be a part of 3GSM 2007 and, along with our partners, showcase our advanced wireless solutions.”
During 3GSM 2007, Qualcomm and its partners will be conducting a number of live demonstrations:
— MediaFLO Technologies demonstration of 20 live-streaming television channels, including Spanish and European content from Abertis and Sky, and Clipcasting content from Warner Music Group on three OEM handsets.
— IP datacasting demonstrations of news, sports and weather streaming.
— The world’s first demonstration of MBMS mobile TV technology, delivering multiple channels over the air using UMTS networks.
— Mobile Station Modem (MSM) MSM7XXX-series chipsets, showcasing stunning 3D graphics and gaming capabilities.
— Position-location capabilities of gpsOne(R) assisted-GPS technology and gpsOneXTRA assistance technology, which expands the capabilities of standalone GPS.
— High-quality VoIP demonstration using HSPA technology, and running simultaneously with other leading data applications such as video sharing, video streaming and Web browsing.
— HSPA video streaming, Web browsing and video sharing.
— Commercial uiOne handsets and demonstrations of advanced uiOne capabilities.
— Brew gaming and BREW locate signature solutions.
— Dell, HP and Lenovo will demonstrate their latest HSDPA-embedded notebook computers in Qualcomm’s booth, all on the commercial Vodafone Spain HSDPA network.
— OQO in collaboration with Novatel Wireless, will conduct a technology demonstration of their Ultra Mobile PC (OQO model 02) with HSPA capability, incorporating the SM6280 chipset targetted for Europe and Asia.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
