GECs
Q TV brings internet sensation ‘The MriDul’ to Indian homes with ‘Mridul Ki Duniya’
Mumbai: QYOU Media India’s Hindi General Entertainment Channel, Q TV, is set to elevate the entertainment quotient for its viewers with the launch of a new show, ‘Mridul Ki Duniya’, in line with the channel’s Zara Hatke proposition. The show, starring the internet sensation Mridul, promises to bring laughter into households with its family-friendly, light-hearted content. Starting 15 January 2024, ‘Mridul Ki Duniya’ is scheduled to air from Monday to Friday at 8:30 PM, only on Q TV.
‘Mridul Ki Duniya’ showcases the humorous brilliance of Mridul, a talented creator known for his unique and hilarious take on the everyday lives of people around him. Set in a household where Mridul lives with his parents and older brother, Nitin, the show provides a delightful insight into their daily escapades. While Mridul’s mother, who manages the household with a strictness that elicits laughter and relatability, adds a touch of realism to the amusing narrative, Mridul’s father, known for his frugality, becomes the unwitting target of schemes concocted by Nitin and Mridul to extract a bit of pocket money from the household expenses. Mridul’s specialty lies in infusing satire into the narrative of his videos, ensuring family-friendly entertainment that resonates with viewers of all ages. The show brings forth funny and light-hearted content tailored, with Mridul’s distinct accent fostering a strong connection with the target audience.
Speaking on the launch of ‘Mridul Ki Duniya’, QYOU Media India group CEO Raj Mishra said, “In the dynamically evolving space of entertainment, we at QYOU Media India, continue to successfully navigate the uncharted formats of entertainment that resonate across demographics. Our flagship Hindi General Entertainment Channel, Q TV, spearheads growth with innovative formats, setting a precedent for engaging and relatable content. As we surge ahead, our focus remains steadfast on identifying avenues and crafting shows that not only captivate but also connect with the diverse tastes of our audiences. We are dedicated to continuously raising the bar, ensuring our viewers experience entertainment that mirrors their evolving preferences.”
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
