GECs
Q Marathi announces its new show ‘Q Marathi YouthFull Mahakarandak’
Mumbai : QYOU Media India’s channel Q Marathi has announced first-of-its-kind non-fiction programming initiative Q Marathi YouthFull Mahakarandak.
Mumbai: The maiden non-fiction offering will showcase more than 25 handpicked One Act Plays popularly known as Ekankika. Q Marathi YouthFull Mahakarandak will premiere on 7 October and air daily at 7:30 p.m.
The show is presented by Veet and co-presented by Lizol and Garnier along with the short-format app Chingari as a digital partner.
In Maharashtra, theatre is a popular storytelling format, and this post-pandemic initiative is designed to encourage and provide a platform for emerging talent to present entertaining, relevant, and thought-provoking plays.
Q Marathi conducted city-wise judging and screening of the semi-final rounds across key cities of Mumbai, Navi Mumbai, Pune, Nashik, and Aurangabad to bring the best of the plays and received a tremendous response of over 70+ entries across young theatre groups of multiple colleges and independent theatre groups. The handpicked plays will be judged by eminent marathi veteran actor Dr Girish Oak; Director, Writer, and Actor Chandrakant Kulkarni and renowned Marathi actress Aditi Sarangdhar, allowing the youth of Maharashtra to present their stories.
Q Marathi will present awards in categories such as Best Ekankika, Best Actor Female and Male, Best Writer, Director, Light, Set Design, and Music to promote these Ekankikas and encourage young talent.
Furthermore, to increase viewer engagement, the channel has launched ‘watch & vote,’ which will award one of the finalist’s plays as the ‘viewers’ choice winner.’
Speaking on the launch of ‘Q Marathi YouthFull Mahakarandak’, QYOU Media India’s CEO Simran Hoon said, “At Q Marathi, we have always innovated to launch new and meaningful ways of entertaining and engaging our viewers. Theatre takes one back to their culture and the Marathi theatre industry is rich in culture and storytelling. Through our first non-fiction show, Q Marathi YouthFull Mahakarandak, we aim to empower the real storytellers and the youth creators of Maharashtra by creating a platform that sets benchmarks and captures the ethos and love for dramatics at its best. We are very happy to have already earned Veet as the presenting partner on this initiative along with Lizol and Garnier as co-presenting partners. True to our unique approach to engaging brands, this show will offer an integrated solution for advertisers to target youth on multiple platforms, be it television, digital, radio, on-ground, and curated branded content to leverage the power of upcoming digital creators in the Marathi space.”
Q Marathi business head Neeta Thakare, said, “At Q Marathi, we are constantly looking for innovative ways to connect with our audiences across interesting and engaging initiatives. The launch of Q Marathi’s first non-fiction show, Q Marathi YouthFull Mahakarandak provides an opportunity and platform to the young creator economy, making it a notable value-driven property. Staying true to our core DNA, we are delighted to rope in Chingari as our digital partner for this show, as we look forward to leveraging the might of digital creators to further amplify and promote this initiative to take it to a wider base of youth audiences. With this launch, we are hopeful to create new benchmarks in entertaining and engaging our existing viewers as well as captivating new audiences.”
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
