International
PVRINOX Pictures delights horror fans with Blumhouse’s latest film “IMAGINARY”
Mumbai: Get ready to turn your childhood memories upside down as PVRINOX Pictures gears up for the Indian premiere of much-anticipated eerie flick from the world of Blumhouse’s latest sensation, ‘IMAGINARY.’ The line between imagination and reality blurs in this hair-raising tale directed and produced by Jeff Wadlow. Written by Wadlow, Greg Erb, and Jason Oremland, the film stars and ensemble cast including DeWanda Wise, Tom Payne, Taegen Burns, Pyper Braun, Veronica Falcón, and Betty Buckley. The film takes you on a terrifying journey into the supernatural keeping you hooked on your seats with every frame. Produced by Jason Blum through his renowned Blumhouse Productions banner in collaboration with Tower of Babble, this eagerly anticipated film, ‘IMAGINARY’ coming to a theatre near you this March.
In ‘IMAGINARY,’ Jessica (played by DeWanda Wise) returns to her childhood home with her family, only to discover that her past is hauntingly real. As her youngest stepdaughter, Alice, becomes inexplicably attached to an old stuffed bear named Chauncey, Jessica begins to discover a chilling truth. What starts as innocent play soon descends into a nightmare as Jessica realizes that Chauncey is no ordinary toy. With sinister games and disturbing revelations, the film takes audiences through the darkest corners of the human psyche, where childhood fantasies turn into adult nightmares.
PVR Pictures Ltd & PVR Ltd CEO Kamal Gianchandani expressed, “We are thrilled to bring the much-anticipated horror flick, ‘IMAGINARY,’ to our audiences in India. Blumhouse Productions has a well-deserved reputation for crafting some of the most gripping and unforgettable horror experiences, and ‘IMAGINARY’ is no exception. This film taps into the nostalgia of childhood innocence while delivering spine-chilling thrills that will leave viewers spellbound. As one of the world’s premier production houses, Blumhouse consistently raises the bar for the genre, and we are proud to collaborate with them and present this masterpiece to Indian audiences. We can’t wait for our audiences to experience the magic of ‘IMAGINARY’ on the big screen.”
International
Utopai Studios unveils 4K three-minute video generation for PAI platform
New Story Agent and editing tools aim to streamline AI-led filmmaking workflows
MUMBAI: Utopai Studios has announced a major upgrade to its PAI storytelling AI platform, introducing what it claims is an industry-first capability to generate three-minute videos in 4K resolution, alongside enhancements to its Story Agent feature.
The update, rolling out from April 15, expands the platform’s capabilities across the filmmaking process, from early concept development to post-production. The company said the new features are designed to help filmmakers maintain continuity across characters, scenes and visual styles, a key challenge in AI-driven storytelling.
At the heart of the release is a next-generation model that enables more structured narrative development, allowing creators to move more seamlessly from idea to execution. With tools such as multi-shot sequencing and multi-turn editing, the platform aims to give both studios and independent creators greater control over complex storytelling workflows.
Commenting on the launch, Utopai Studios co-founder and CTO Jie Yang said, “The next phase of AI in media will not be defined by isolated tools, but by systems that can carry story, continuity and collaboration across the full creative process.” He added that the update is a step towards enabling more practical, end-to-end narrative development at a professional level.
Echoing this, Utopai Studios co-founder and chief scientific officer Zijian He said, “Generative video is opening the door to a new production model, where creative ambition is less constrained by traditional cost and complexity.” He noted that the platform combines multimodal models with iterative editing to give creators more speed, control and consistency.
The company said PAI is already being used in professional film and television productions, particularly in Hollywood, for tasks such as pre-visualisation, scene design and post-production refinements. The latest update adds features including improved voice options, character consistency, unlimited editing and more flexible asset management.
Utopai also emphasised that its models are not trained on copyrighted material, positioning the platform as a cleaner alternative for creators and rights holders navigating the evolving AI landscape.
As AI continues to reshape content creation, Utopai’s latest push signals a shift from standalone tools to integrated systems, aiming to make high-quality filmmaking faster, more flexible and increasingly accessible.
