Hindi
PVR ties up with France-based ŌMA Cinema to introduce ‘cinema pods’ in India
Mumbai: Homegrown film exhibition company PVR Cinemas has entered into an exclusive tie-up with France-based Ōma Cinema to introduce the premium concept of ‘cinema pods’ in India. The announcement was made at CinemaCon 2022 in Las Vegas which is the largest gathering of film theater owners from around the world.
Ōma Cinema was created by renowned French architect Pierre Chican, who has designed some of the most cutting-edge cinemas in France over the last 30 years. Inspired by the design of the great theatres and opera houses, Ōma Cinema’s unique tiered balconies, or “pods,” enable viewers to enjoy a unique, sociable, cinema experience whilst enjoying a perfect view of the screen.
“We are excited to bring about the unique and proprietary concept of cinema pods to India with this exclusive tie-up with PVR,” commented Ōma Cinema founder and president Pierre Chican. “Our designs ensure that each pod within the auditoria is unique and designed to perfection. The world of films and fantasy now has another feather in its cap!”
Recently, PVR launched India’s first rooftop drive-in theatre at Jio World Drive in Mumbai in association with Reliance Jio Drive-In as well as Maison PVR. A six-screen uber-luxury multiplex cinema offers three intrinsically designed concepts, an exclusive colour theme in each of the three premium audis, ‘Luxe’ screens, a viewing room for private screenings. PVR also expanded its luxury formats with the launch of the Director’s Cut in Haryana.
“We have always been at the forefront of design architecture and innovative concepts, to ensure that our patrons get to experience the magic of movies and create happy memories every time they visit the cinemas,” said PVR Ltd chief growth and strategy officer Pramod Arora. “An option to have a private movie party with friends and family, OMA pods shall be your own space offering an unmatched bespoke experience of watching a film on a very large screen alongside specially crafted F&B options. Many corporates have been used to their own box at sporting events in stadia and now they shall have an option to have one in a cinema too.”
Hindi
Rajesh Ramaswamy exits The Script Room to focus on filmmaking journey
Ad filmmaker steps away from own venture to pursue direction and storytelling
MUMBAI: In a move that has caught the attention of the advertising and creative community, Rajesh Ramaswamy has announced his exit from The Script Room, the company he co-founded, marking the end of a seven-year stint at the helm.
The decision, which came into effect earlier this month, signals a shift in focus for Ramaswamy, who is now looking to immerse himself fully in filmmaking and direction as an independent creative.
Known for blending sharp advertising insight with storytelling craft, Ramaswamy has been instrumental in shaping The Script Room into a creative hub that delivered campaigns, branded content, and original storytelling formats. Over the years, the company collaborated with agencies, directors, and a wide network of writers, while also experimenting with formats such as short films and web series.
Sharing his thoughts on the transition, Ramaswamy indicated that the move is driven by a desire to focus and explore stories he has been developing over time. While he acknowledged the unconventional nature of stepping away from one’s own venture, he also framed it as a necessary leap toward clarity and creative pursuit.
Importantly, The Script Room will continue its operations with its current team and leadership, with Ramaswamy expressing confidence in the group that helped build the company’s identity. The studio, he noted, remains well-positioned to evolve further with fresh talent and ideas.
His exit also reflects a wider industry trend, where experienced advertising professionals are increasingly transitioning into independent filmmaking, tapping into the growing opportunities across digital and long-form content platforms.
As Ramaswamy steps into this new phase, the move underscores a familiar creative instinct, sometimes, the boldest ideas begin with a clean break.
