Hindi
PVR Inox launches Screenit; brings power of film curation in movie goers’ hands
MUMBAI: Theatrical chain PVR Inox has introduced Screenit, an innovative platform exclusive to its app that transforms how audiences enjoy films. With it, movie lovers can create or join personalised screenings at their chosen cinemas, enhancing the cinema experience through customisation.
Building on the success of classic film re-releases, Screenit offers over 500 titles, allowing audiences to curate screenings of their favorite films across more than 120 locations nationwide. Overall, PVR operates 1,739 screens across 353 properties in 111 cities in India and Sri Lanka
“Screenit is more than just a platform—it’s a transformative step toward redefining the cinematic experience,” said PVR Inox Luxury Collection and Innovation CEO Renaud Palliere. “It empowers audiences to choose what, when, and where to watch, all while offering exciting rewards and fostering community connections.”
“Screenit celebrates nostalgia while offering a modern, flexible way to enjoy films,” said PVR Inox Chief Business Planning & Strategy Kamal Gianchandani.“It’s an innovation that brings timeless cinema back to life on your terms.”
The process is simple: users can explore the Screenit platform to find or create shows by selecting preferred movies, times, and locations. A minimum of two tickets is required to create a screening, enabling users to invite friends or join existing shows.
Beyond customisation, Screenit incorporates a rewards system. Users can share unique promotional links to invite others to join their screenings. For each ticket booked through these links, users earn exciting incentives, supporting a communal movie-going experience.
Additionally, the ‘promote & earn’ feature allows users to create promotional links for current movies, earning two per cent of the ticket sales as cash incentives for shares made via social media or messaging platforms.
Hindi
Jio Studios, Sanjay Dutt team up to revive Khal Nayak
Rights acquired for new version, format under wraps as remake plans take shape.
MUMBAI: The villain is back and this time, he’s rewriting his own script. Jio Studios has partnered with Three Dimension Motion Pictures and Aspect Entertainment to revive the 1993 cult classic Khal Nayak, marking a fresh chapter for one of Bollywood’s most iconic anti-hero stories. The original film, directed by Subhash Ghai under Mukta Arts, was a commercial and cultural milestone, with Sanjay Dutt’s portrayal of Ballu becoming one of Hindi cinema’s most memorable performances.
Dutt, along with Aksha Kamboj, has now acquired the rights from the original creators, bringing on board Jio Studios and its President Jyoti Deshpande to steer the project creatively.
While the exact format whether remake, sequel, prequel, or a completely new narrative remains undisclosed, the collaboration aims to reinterpret the story for contemporary audiences while retaining the essence that made the original a defining film of the 1990s.
The move taps into a broader industry trend of reviving legacy intellectual property, particularly characters with strong recall value. “Khal Nayak” was notable for pushing mainstream Hindi cinema into morally grey territory at a time when heroes were largely one-dimensional, making Ballu’s character a standout.
The project also marks the film production debut of Aspect Entertainment, signalling a push towards more technology-led storytelling frameworks. Meanwhile, Jio Studios continues to expand its slate, having built a library of over 200 films and series, with more than 60 titles collectively winning 500-plus awards.
For Dutt, the revival is as much personal as it is strategic, a return to a role that reshaped his career. For the industry, it is another sign that nostalgia, when paired with scale, remains a powerful box-office proposition.
Because in Bollywood, some villains never fade, they just wait for the perfect comeback.
