Hindi
PVR in an agreement with IMAX
MUMBAI: PVR Ltd. (PVR Cinemas), India‘s leading cinema brand and operator of the country‘s top-performing multiplexes, has entered into an agreement to install an IMAX theatre system in Bangalore that is scheduled to open by March next year.
The deal follows an earlier agreement with PVR Cinemas announced in March last year for four IMAX theatres, bringing the exhibitor‘s total IMAX commitment to five. The deal also brings to 14 the total number of IMAX theatres open or contracted to open in India.
“Audiences across India are passionate about cinema and with IMAX‘s worldwide brand, more and more patrons want to experience films in the premium immersive format only IMAX can deliver,” said PVR Chairman Ajay Bijli. “We view IMAX as a competitive advantage for our business and we are delighted to bring more audiences in Bangalore The IMAX Experience,” he added.
Going by the terms of today‘s agreement, PVR Cinemas will install an IMAX theatre in a multiplex in Bangalore‘s Vega Mall – a new construction project that is slated to open by March 2013. The exhibitor also plans to open two of its previously contracted IMAX theatres in existing complexes in Bangalore and Mumbai this year, with the other two IMAX theatres set to go into new construction projects in the cities of Delhi and Noida that are slated to open in 2012 and 2014 respectively.
IMAX CEO Richard L. Gelfond said, “We‘re excited to expand our partnership with PVR – now our second largest exhibitor in India. With a population of 1.2 billion, a growing middle-class and strong movie-going culture, India is a market poised for tremendous growth. We also believe that by the end of 2013, we will be in a position to begin offering IMAX versions of Bollywood titles, which account for 90 per cent of India‘s internal annual box-office receipts.”
Hindi
Kridhan Infra enters film production with AI-led feature film
Infra firm debuts AI-powered film marking RSS centenary
MUMBAI: Kridhan Infra Limited is swapping hard hats for headsets. The infrastructure company has announced its entry into film production and media technology through its subsidiary, Kridhan Mediatech Private Limited, with the nationwide theatrical release of Shatak: Sangh Ke 100 Varsh, an AI-led feature film.
With Shatak, the company is not just stepping into cinema but staking a claim in what it describes as one of the world’s early full-length AI-driven feature films. Artificial Intelligence has been embedded across the creative and production process, from script visualisation and environment creation to modelling and production design.
The film commemorates 100 years of the Rashtriya Swayamsevak Sangh, tracing defining moments, personalities and historical phases that shaped its journey. By combining archival storytelling with algorithm-powered creativity, the project attempts to blend heritage with high technology.
For Kridhan Mediatech, this is only the opening scene. The subsidiary’s broader ambition spans AI, CGI, virtual production systems and scalable content models for both theatres and digital platforms. The move signals a strategic diversification for Kridhan Infra, traditionally rooted in engineering and construction.
The timing aligns with India’s growing push to become a global AI powerhouse. At the 2026 AI Impact Summit, prime minister Narendra Modi urged innovators to design in India and deliver to the world. Kridhan Mediatech’s initiative positions itself squarely within that narrative, aiming to export technology-enabled storytelling beyond domestic audiences.
India’s media and entertainment industry, valued at over Rs 2.5 lakh crore, alongside a rapidly expanding AI economy projected to cross Rs 1.4 lakh crore in the coming years, offers fertile ground at the intersection of cinema and code.
“With Shatak, we proudly present one of the world’s first AI-led full-length feature films while marking our strategic entry into film production and media technology through our subsidiary,” the company said in a statement. “Our vision is to combine India’s rich narrative heritage with forward-looking innovation. This is just the beginning of building globally competitive, technology-enabled cinematic experiences.”
From infrastructure to imagination, Kridhan’s latest venture suggests that in today’s India, even storytelling can be engineered.
