Kids
PunToon Kids ties hands with Doordarshan
Mumbai: PunToon Kids, one of the fastest-growing YouTube networks known for engaging fun learning animation content for children, is thrilled to announce its partnership with India’s most-watched channel, Doordarshan. With the launch of PunToon Kids’ title “Piggy Bank” premiering on October 3rd, this collaboration marks a significant milestone for the brand as it strives to reach a broader audience and fulfill its commitment to providing enjoyable and learning content for kids.
‘Piggy Bank’ promises to captivate young hearts with its relatable and engaging storyline centered around the day-to-day lives of two endearing characters, Gattu and Chinki. Piggy Bank is a rich trove of kids friendly Original IP-based content inspired by everyday life happenings in an Indian household, covering a wide range of topics such as Fun Learning, Moral Stories, Mythological, Family-Centered, School Life, Creative Learning, and Indian Culture And many more. The catchy title track of ‘Piggy Bank’ is poised to become an instant favorite among kids.
PunToon Kids CEO & founder Sourabh Kumar expressed his excitement, stating, “We are absolutely thrilled to partner with Doordarshan for our latest show, ‘Piggy Bank,’ harmonizing seamlessly with Doordarshan’s mission to inspire, educate, and entertain. We firmly believe that learning can be entertaining, and with Doordarshan’s extensive reach, we are confident that Gattu and Chinki will become beloved characters in households nationwide.” He added, ‘Piggy Bank’ embodies this commitment by taking young audiences on a voyage of discovery, helping them understand and appreciate their cultural roots, morals, ethics, history, and science, and become an integral part of their childhood.”
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
