iWorld
Punjabi most popular regional language, Korean leads international: Iplix
Mumbai: Punjabi is the most popular regional language, while Korean takes the lead as the most preferred international language in India, revealed Iplix Content Consumption Survey. 52.5 per cent of respondents spend an average of two-four hours per day on social media. Among the platforms, maximum time was spent on YouTube, followed by Instagram and Snapchat, the study further revealed.
With the growing affinity for regional languages, Punjabi emerged as the most preferred regional language with 24.3 per cent of users opting for it. Marathi was at 9.9 per cent. Among popular international languages, Korean took the top spot, validating K-Pop’s craze in India. Comedy was the most popular category, followed by travel and technology. Infotainment (43.3 per cent) and gaming (31.1 per cent) were the most-consumed categories.
52.5 per cent of respondents spend an average of two-four hours per day on social media. YouTube took the lead in ‘time spent on platforms’ (87.5 per cent), followed by Instagram and Snapchat. In further bifurcation, 57.3 per cent of people consume 5-15 minutes-long content on YouTube, and 54.3 per cent consume short-form content (reels) the most on Instagram.
Influencer marketing and talent management agency Iplix’s Content Consumption Survey was carried out with over 14600 respondents, the majority of which came from metro cities (40.6 per cent), followed by Tier-II cities at 35.2 per cent. 86.8 per cent of the respondents were Gen-Z (less than 25 years of age).
“Creator Economy is growing at a scale which none of us could have imagined and content is the biggest contributing factor behind it,” stated Iplix Media LLP co-founder Neel Gogia. “We at Iplix Media believe in the power of content and are constantly working with brands and content creators to bring the best quality content to the audience. This content consumption survey is an initiative towards furthering the same vision and mission. We came up with it to help our stakeholders- brands and content creators, understand the audience and their changing preferences better.”
iWorld
Samay Raina returns with Still Alive, confronts 2025 controversy in bold comeback special
Comeback set tackles controversy, blending humour with raw storytelling
MUMBAI: Samay Raina is set to release his new stand-up comedy special, Still Alive, on YouTube on April 7, 2026, marking a high-profile return following a turbulent year.
The trailer for the special dropped on April 5, offering a glimpse into what Raina describes as a raw and unfiltered set that leans as much on honesty as it does on humour.
Positioned as a comeback of sorts, Still Alive draws heavily from the controversy surrounding his show India’s Got Latent in early 2025. The episode led to legal trouble, multiple FIRs, and a lengthy six-hour interrogation by the Maharashtra Cyber Cell, placing the comedian at the centre of intense public scrutiny.
Rather than sidestep the episode, Raina leans into it. The special reflects on the fallout and his personal journey through it, blending observational comedy with moments of emotional candour. Early audience feedback from live performances suggests the tone is less about rapid-fire punchlines and more about storytelling with bite.
The special was filmed during his global Still Alive & Unfiltered tour, which ran from August 2025 to early 2026. The tour saw Raina perform across major international venues, including the Madison Square Garden Theatre in New York, a milestone that places him among the youngest Indian comedians to take that stage.
The title itself signals resilience. “Still Alive” is a nod to navigating both legal and public backlash while choosing to remain unapologetically authentic, a theme that appears to anchor the set.
With the special set to premiere online, all eyes are now on how audiences respond to a performance that promises equal parts reflection and wit. For Raina, the message is clear. He is not just back, he is ready to be heard on his own terms.
