Hindi
Punjabi film What The Jatt set for release
NEW DELHI: ‘I took up this film because of my love for the Punjabi language and the beautiful script. If French and Spanish movies can be termed as world cinema, why can our movies not have the same status internationally, especially when there is a strong presence of Indian diaspora all over the world?” said producer Saket Behl on the eve of the release of his film What The Jatt!!
He added that the film deals with a global subject. “’I promise the audience a good experience in the theatres as my film is a complete family entertainer.’
Although What The Jatt!! is Behl’s first Punjabi film, he is not new to the field and has many prestigious feats under his belt.
The highlights of his career range from producing the highly acclaimed Hindi feature film Dhoop to launching Anurag Kashyap as a director with Last Train to Mahakali, a television film that won many awards. Behl also partnered Aditya Chopra on Yash Raj’s ambitious TV project Powder.
“I have hands down production experience as well as creative knowledge for I have worked with immensely talented names like Aditya Chopra, Sriram Raghavan, Anurag Kashyap and Shivam Nair as a producer,” he said.
What The Jatt!! stars Harish Verma, Binnu Dhillion, BN Sharma, Vipul Roy and Isha Rekki .The film was shot in one schedule in 24 days in Punjab, thanks to the strong pre-production and a hands down creative crew, Behl said.
Behl is now working on the release of his Hindi film 27.
Hindi
Rajesh Ramaswamy exits The Script Room to focus on filmmaking journey
Ad filmmaker steps away from own venture to pursue direction and storytelling
MUMBAI: In a move that has caught the attention of the advertising and creative community, Rajesh Ramaswamy has announced his exit from The Script Room, the company he co-founded, marking the end of a seven-year stint at the helm.
The decision, which came into effect earlier this month, signals a shift in focus for Ramaswamy, who is now looking to immerse himself fully in filmmaking and direction as an independent creative.
Known for blending sharp advertising insight with storytelling craft, Ramaswamy has been instrumental in shaping The Script Room into a creative hub that delivered campaigns, branded content, and original storytelling formats. Over the years, the company collaborated with agencies, directors, and a wide network of writers, while also experimenting with formats such as short films and web series.
Sharing his thoughts on the transition, Ramaswamy indicated that the move is driven by a desire to focus and explore stories he has been developing over time. While he acknowledged the unconventional nature of stepping away from one’s own venture, he also framed it as a necessary leap toward clarity and creative pursuit.
Importantly, The Script Room will continue its operations with its current team and leadership, with Ramaswamy expressing confidence in the group that helped build the company’s identity. The studio, he noted, remains well-positioned to evolve further with fresh talent and ideas.
His exit also reflects a wider industry trend, where experienced advertising professionals are increasingly transitioning into independent filmmaking, tapping into the growing opportunities across digital and long-form content platforms.
As Ramaswamy steps into this new phase, the move underscores a familiar creative instinct, sometimes, the boldest ideas begin with a clean break.
